BEAUTY SOLUTIONS
Stand out at shelf
To stand out in a beauty assortment your brand personality needs to shine through your graphics, assortment, display, signs, and packaging. If your in-store display isn’t executed to meet your vision, you might lose customers and sales for you and your retail partner.
If you’re a retailer, you want your beauty department to be fully stocked and dazzle shoppers, luring them back again and again. You need every installation and replacement to go smoothly and efficiently to ensure downtime is minimized.
Our experienced team has worked with a wide range of beauty manufacturers — from up-and-comers to legacy brands. Our experience extends to retailers from large and small drug and grocery chains to big box and specialty stores.
Below is an overview of what we can do to make your job easier.
- Graphics resizing
- Content & codification per retailer specifications
- Data-driven pitch decks
- Retail presentations
- Color swatch creation
- Package design, editing & evaluation
- Carton schematics & dieline creation
- Marketing materials
- Brand websites and social media presence
- Expert space planning
- Aftercare tools — Custom Reorder Websites
- Digital renders
- Fixture component analysis
- Planogram booklets
- Installation guides and videos
- Fixture fulfillment
- Training tools
TESTIMONIALS
"We have been thrilled to make the leap to using HRG as our space planning partner. Their expertise, attention to detail, and partnership have made our ability to finalize our space plans and determine our fixture needs seamless. The HRG team has adapted to changes and helped build new processes from scratch to improve deliverables to our retail partners."
Jen Olson
former Vice President Sales Revolution Beauty
“HRG is the key reason our Mineral Fusion display program was a success at BWX. I could not have done it without your support, and should I ever be in the position again to need a resource company to partner with in my career, HRG will of course be my first choice. I always enjoyed working with your team of professionals. It was an easy partnership and a key one."
Lori Silva
former Packaging & Display Merchandising Design Director
BWX USA
“I would absolutely give you a GREAT referral!!! There is no question in my mind how valuable an organization like your company is with fixtures, planograms, reorders and mapping of effective processes. Your proven history and work ethic speak for themselves."
Fixture Procurement Manager
Nationwide Chain Retailer
"We have utilized HRG’s services for a number of years to assist with our packaging and merchandising needs. They are easy to work with, efficient, and extremely responsive, particularly under tight deadlines. We rely on their retail and beauty expertise."
Desiree Rogers
CEO
Fashion Fair and BLK/OPL
RESOURCES
Beauty Articles
HRG contributes a monthly article to Drug Store News‘ Inside Beauty e-newsletter, covering different aspects of the beauty industry.
Avoid Costly Mistakes
Follow the financial impact a single broken or missing fixture can have.
Animated Renders
Ease and speed the execution of fixture resets with this dynamic merchandising tool.