IN.DEPTH PHARMACY COMMUNICATIONS

Reach pharmacies to encourage pull through

You’re probably already aware that 40% of all pharmacies nationwide are independently owned, but do you know how to reach them with your brand message? Getting into a wholesaler’s distribution center can be tough, and it’s only the beginning – it’s up to you to drive pharmacies to order your item and encourage them to recommend your product to their patients. Even if you don’t have wholesale distribution yet, reaching out to pharmacies and generating excitement about your brand can be a guerilla marketing approach to getting on wholesalers’ radars.

Trying to call or visit stores yourself can be cost prohibitive. That’s why we offer our IN.depth family of publications as a cost-effective way for brands to reach 10,000 carefully-selected independent and small chain pharmacists, front-end managers, and other decision-makers with their message. Each issue focuses on a different topic or theme, plus periodic sampling programs are available throughout the year.

Brand manufacturers of all sizes will find value in these unique publications that build awareness, and can impact pull-through and distribution. Pharmacies love IN.depth! In a survey we conducted, 94% of the responding stores indicated that they order product a few times a year as a result of information in IN.depth.

Participating in multiple IN.depth issues strengthens your reputation through repetition. We’ll even help you tailor your message to this unique audience of pharmacists who serve as both healthcare professionals and business people.

Explore the IN.depth family of publications below and choose the issues that are right for your products and your budget. Discounts are available for multiple placements.

IN.depth Category Spotlight: Showcase your brand in several of these issues that emphasize one or two categories or a merchandising theme and are timed to reach independents as they plan their assortment for the category. Each issue contains helpful tips and information pharmacists can use to improve their business. 

IN.depth Natural Spotlight: Featuring naturally positioned brands only, this publication will help you raise awareness of your product among independents and includes brief articles to educate pharmacists on what organic, non-GMO, transparency, social responsibility, free from, clean label, lifestyle diets, and more mean to today’s discerning consumer. 

IN.depth Product Sampler: Our most popular publication is the best way to persuade independent pharmacies that they need to stock your product by placing your brand directly into their hands. In a survey we conducted in 2016 of independent pharmacies receiving IN.depth, 88% of respondents said receiving samples is what they find most valuable about IN.depth. Combine with additional product literature for an even more compelling selling story. 

IN.depth Natural Sampler: We know from our IN.depth Product Sampler issues that providing products to pharmacies to evaluate is the best way to convince them of the benefits of your natural product. It’s even more important when they are unfamiliar with your brand and its features and benefits. Combine with additional product literature for an even more compelling selling story. 

For a list of all of the issue topics, dates, prices, and specifications, download the IN.depth and IN.depth Natural media kit below. The calendar provides an at-a-glance view of each of the issue topics, space reservation deadlines, and publish dates. 

IN.depth media kit     IN.depth Calendar

Reaching pharmacies seven times, seven different ways is the best way to solidify recognition of your brand. Contact us to get started in IN.depth today.