TRENDING RESOURCES

2023 Retail Communications Media Kit

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Our latest NEWS, VIEWS, and BLOG POSTS

Interesting trends in oral care

Interesting trends in oral care

February 1, 2023

By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; … Read More

Honey is a tried and true ingredient in cold & allergy products

Honey is a tried and true ingredient in cold & allergy products

January 25, 2023

By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager Manufacturers who are trying to reinvigorate their HBW product or product lines will often add products with new scents or flavors, or update packaging to draw attention or new shoppers to their brand. The increase in consumer interest in … Read More

Creating customer engagement opportunities

Creating customer engagement opportunities

January 23, 2023

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and … Read More