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2023 Retail Communications Media Kit

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Finding gaps in the market can lead to further growth

Finding gaps in the market can lead to further growth

March 16, 2023

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and … Read More

Monthly Retailer Category Tips — First Aid

Monthly Retailer Category Tips — First Aid

March 13, 2023

by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. The poison oak and ivy segment has been one of the fastest growing (and most profitable) sectors in the First Aid category1. Consumers battling … Read More