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Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be … Read More
Empower your staff to share their ideas
by Megan Moyer, corporate marketing manager, as seen on the IndiePet website. As an independent retailer much responsibility falls into your lap. Often owner-operators are the human resource, merchandising, accounting, buying, inventory, and logistics managers. It’s a lot to juggle, which is why learning to delegate is key to managing it all. Getting associates involved … Read More
Monthly Retailer Category Tips — Pain Relief and Weight Management and Nutritional Foods
by Kyle Lentz, category analyst, and Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Opportunities abound to meet the needs of your pain relief and weight management and nutritional foods shoppers. Cross-merchandising is an effective method to encourage impulse buys and build the market basket. HRG analysts developed cross-merchandising recommendations for departments across … Read More