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Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program

Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program

May 15, 2024

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours and … Read More

Monthly Retailer Category Tips — Oral Care

Monthly Retailer Category Tips — Oral Care

May 13, 2024

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. The teeth whitening market is expected to continue to grow, according to a Skyquest research report. They cite … Read More

A legacy brand broadening its base

A legacy brand broadening its base

April 17, 2024

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences … Read More