Resolution: Commit to educating healthcare providers about your brand
By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More
Monthly Retailer Category Tips — Diabetes Care
Offer your diabetes customers solutions for all of their needs by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Diabetes Care is the top category in sales at independent pharmacies and the disease affects approximately 30 million individuals. Take time to ensure you have the products and services to meet all of your diabetes customers’ needs. … Read More
Turning the Town Teal for WOCA
By Cindy Eichstaedt, data specialist, for the Tradition of Giving blog series For as long as I can remember, and I have worked here a long time, HRG has always been a generous company to work for and that generosity has been the heart of our culture. There are almost always charitable activities happening in and out … Read More
“Stores that have been following the HRG category management program have seen an improvement in sales, some up to 20%”
Juan Hernandez, Betances
“HRG understands the buyer’s view and the support it takes to give a new product its best chance to do well in the market”
Longs Drugs, CVSHealth
“They were proficient at helping me craft a story to help buyers understand the brand and describe my product’s unique differentiators.”
Peter Spoto, MaxRelief