Monthly Retailer Category Tips — Skin Care
Simplify the shopping experience in the skin care department by Kelly Zygowski, jr. category analyst, part of Monthly Retailer Category Tips Employ these strategies to help your customers easily find what they are looking for in your skin care department. Skin care is the number one beauty category in dollar sales in independent drug*. Due to the vast … Read More
2019 new items by category
Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared … Read More
Back to the future of retail
by Dave Wendland, vice president strategic relations According to an April survey from shopping rewards app Shopkick, CPG brands should be optimistic about the re-emergence of shoppers on the retail scene. Once stores reopen, 58% of respondents say they will shop as frequently as before the pandemic, while only 36% say they will shop less … Read More
“They were proficient at helping me craft a story to help buyers understand the brand and describe my product’s unique differentiators.”
Peter Spoto, MaxRelief
“It was very helpful to have all of the experience and capabilities under one roof. HRG created a planogram vignette and rationale for shelf placement that were integral to retailer decisions.”
Patrick Rouillard, Hager Pharma
“After implementing recommendations from the 360° Assessment our front-end sales doubled in the last quarter!”
Debbie Pelischek, HFM Pharmacy & HFM Family Health Shoppe