Kept in the Dark
by Dave Wendland During a recent GMDC-sponsored industry event, Retail Tomorrow, a unique opportunity was presented to the approximate 90 participants. It was a dinner event like no other and something I have reflected on and shared with many. The event was sponsored by IMS Trading and its founder, Isaac Shapiro. IMS Trading is parent … Read More
Seeking sleep in the culture of wellness — Retail trends to watch
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series Americans are a tired bunch. The search phrase “sleep better” has been steadily rising for the last 15 years, according to Google Trends. What might be driving this quest for sleep? Chalk it up to our stressed-out, modern lifestyles combined with … Read More
Resolution: Commit to educating healthcare providers about your brand
By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More
“Stores that have been following the HRG category management program have seen an improvement in sales, some up to 20%”
Juan Hernandez, Betances
“HRG understands the buyer’s view and the support it takes to give a new product its best chance to do well in the market”
Longs Drugs, CVSHealth
“They were proficient at helping me craft a story to help buyers understand the brand and describe my product’s unique differentiators.”
Peter Spoto, MaxRelief