Spotlight innovation

Part of Monthly Retailer Category Tips

Build front-end sales with these tips from our category experts.

Feminine Care

by Tara Kaifesh, category analyst

• Feminine antifungal is the second largest subcategory contributor to feminine care department sales at independent pharmacy.¹ Within the subcategory, one-day treatments represented 43% of items experiencing growth, as consumers seemingly prefer one-day treatments as opposed to the three- or seven-day regimens.¹ Use shelf signs to make it easier for your customers to locate and select these convenient options.
• Of recent feminine antifungal launches, 40% are targeted toward a more natural solution. Consumer interest in natural products continues to grow across all health, beauty, and wellness (HBW) categories. Create a “natural self-care solutions” endcap and include lesser-known natural products from a variety of categories. This will position your store as a destination for customers looking for “better for you” health solutions and drive profits for your store.

Family Planning

by Kelly Zygowski, category analyst

• All condoms launched in the past year have a thin design, promoting the most natural feel while still providing maximum protection.¹ This is an innovation that will encourage consumers to trade up to these premium products which increases the market basket. Review your assortment today to make sure you are carrying these premium items.

1. HRG Tri-PAC™ Data 52 weeks ending 3/31/2022