Megan Moyer 
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a … Read more
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Read on for tools and tips to reenergize your feminine care and family planning departments! In early 2024, Option 2, an emergency contraception product, was launched. In April 2024, Opill, a full prescription strength over-the-counter birth control pill, became … Read more
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details … Read more
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager A single source of truth for product content is the optimal state — the most accurate, up-to-date, and approved descriptions … Read more
Waukesha, Wisconsin – June 4, 2024 – HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event. The event is for diverse business owners, male and/or female who are preparing to pitch their consumer product to large retailers. The eight-week online learning sessions occur … Read more
By Holly Jablonowski, business administration manager For a seamless set or reset experience, not only do the products have to fit in the parts & pieces (trays, holders, etc.) used, those parts & pieces need to fit so there are no surprises during at-shelf execution. Think of all the partners involved in a reset: brands, … Read more
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours and … Read more
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. The teeth whitening market is expected to continue to grow, according to a Skyquest research report. They cite … Read more
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences … Read more
April 16, 2024 – Angela Nicloy, director of marketing for HRG, recently conducted a session, “Marketing in the Real World,” to undergraduate students as part of Adjunct Professor Dan Freschi’s Introduction to Business course, at the Sullivan School of Business at Carroll University in Waukesha, Wisconsin. Nicloy touched on the importance of knowing your audience … Read more
