Repositioned 2019 New Items

April 30, 2020By Behind the Shelf Blog

We recently completed our annual review of new items introduced in 2019 to choose the top 50 products with greatest potential for longevity for Drug Store News. Fifty-two percent of the items selected were repositioned — items on the market previously that were rebranded, reformulated, or packaged differently, as well as new launches of products that have extended features of existing items … Read More

Independent pharmacies and coronavirus ­– accolades and advice

March 31, 2020By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Resources focused on Independent Pharmacy

By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these … Read More

Kept in the Dark

October 30, 2019By Behind the Shelf Blog

by Dave Wendland During a recent GMDC-sponsored industry event, Retail Tomorrow, a unique opportunity was presented to the approximate 90 participants. It was a dinner event like no other and something I have reflected on and shared with many. The event was sponsored by IMS Trading and its founder, Isaac Shapiro. IMS Trading is parent … Read More

Seeking sleep in the culture of wellness — Retail trends to watch

October 24, 2019By Behind the Shelf Blog, Culture of Wellness

By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series Americans are a tired bunch. The search phrase “sleep better” has been steadily rising for the last 15 years, according to Google Trends. What might be driving this quest for sleep? Chalk it up to our stressed-out, modern lifestyles combined with … Read More

Resolution: Commit to educating healthcare providers about your brand

October 16, 2019By Behind the Shelf Blog, Brand Marketing, Resolutions

By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More

Turning the Town Teal for WOCA

September 30, 2019By Behind the Shelf Blog, Tradition of Giving

By Cindy Eichstaedt, data specialist, for the Tradition of Giving blog series For as long as I can remember, and I have worked here a long time, HRG has always been a generous company to work for and that generosity has been the heart of our culture. There are almost always charitable activities happening in and out … Read More

The fight for MADD

September 23, 2019By Acts of Kindness, Behind the Shelf Blog, Tradition of Giving

By Althea R., data specialist, for the Tradition of Giving blog series September 29, 1988 was a day that forever changed my life. My mother was struck and killed on her way home from work in a Chicago suburb by a repeat offender drunk driver. While I don’t remember a lot from then, I do know that … Read More