Generosity of spirit

August 9, 2019By Acts of Kindness, Behind the Shelf Blog, Tradition of Giving

By Julie Bonnell, vice president operations, for the Tradition of Giving blog series “Sometimes when we are generous in small, barely detectable ways it can change someone else’s life forever.” – Margaret Cho Opportunities to make a difference present themselves everyday — it just requires being present in the moment. One of those opportunities occurred last year … Read More

Resolution: Test my brand message

August 6, 2019By Behind the Shelf Blog, Brand Marketing, Resolutions

By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read More

SKU classification system categorizes front-end products for retailers and drug wholesalers

July 5, 2019By Behind the Shelf Blog, Data Analysis and Management

by Jen Johnston, CHHC, senior marketing services account manager  Imagine trying to locate a book in a library where there is no system – no categorization – that groups by subjects, titles, or authors. Library goers would certainly be lost without the Dewey Decimal System! Similarly, managing a retail operation without organization and definition to … Read More