Develop a healthcare information center
by Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series If you’ve positioned your pharmacy as a wellness destination for your community, consider developing a healthcare information center. It will reinforce your position and brand, and strengthen customer relationships, including building loyalty with new and current customers. When you […]
High-quality product images build your brand integrity
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for […]
Monthly Retailer Category Tips — Skin Care
Set aside time to update your skin care department to capitalize on trends that will help boost sales. Multitasking skin care products is a trend that plays into the minimalism movement and gives consumers more bang for their buck. One item that embodies that trend that made HRG’s Future 50 list for Drug Store News […]
Small Business Growing Pains
By Julie Bonnell, vice president operations, for the “Profits in the front end” blog series Recently, I was talking with retail experts who work for companies which support independent pharmacies. The topic of discussion was unique tactics stores were using to drive business, and whether there was a way for HRG to support these […]
Creating logical category adjacencies will lead to increased sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Smart category adjacencies build baskets! With space at a premium, determining the correct adjacencies is important. Understanding who your customers are and how they shop are the first tasks that need to be accomplished. This will help you determine what categories […]
Monthly Retailer Category Tip — Family Planning and Feminine Care
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Take advantage of the swell of interest in women’s health as well as new product introductions of the past year to refresh your feminine care and family planning departments to boost sales. Women’s health has received more attention in recent […]
Partner with other local businesses
by Megan Moyer, corporate marketing manager for the “Profits in the front end” blog series Building relationships with other local businesses is mutually beneficial. Not only can you widen your reach with consumers who might not have otherwise patronized your store, you can always learn and benefit from fellow small business owners. First let’s focus on […]
Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies
by Cat Renwick, category analyst, for the “Profits in the front end” blog series In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]