Monthly Retailer Category Tips — Feminine Care and Family Planning
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Read on for tools and tips to reenergize your feminine care and family planning departments! In early 2024, Option 2, an emergency contraception product, was launched. In April 2024, Opill, a full prescription strength over-the-counter birth control pill, became […]
User-friendly fixture planograms
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details […]
Single Source of Truth: Barcodes — not so simple and straightforward
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager, part of the Single Source of Truth blog series A single source of truth for product content is the optimal […]
HRG’s Nicloy Presents for WBDC Top Shelf Retail Event
Waukesha, Wisconsin – June 4, 2024 – HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event. The event is for diverse business owners, male and/or female who are preparing to pitch their consumer product to large retailers. The eight-week online learning sessions occur […]
Eliminate planogram inaccuracies to avoid lost sales and profits
By Holly Jablonowski, business administration manager For a seamless set or reset experience, not only do the products have to fit in the parts & pieces (trays, holders, etc.) used, those parts & pieces need to fit so there are no surprises during at-shelf execution. Think of all the partners involved in a reset: brands, […]
Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours […]
Monthly Retailer Category Tips — Oral Care
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. The teeth whitening market is expected to continue to grow, according to a Skyquest research report. They cite […]
A legacy brand broadening its base
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences […]
HRG’s Director of Marketing Presents to Students at Carroll University
April 16, 2024 – Angela Nicloy, director of marketing for HRG, recently conducted a session, “Marketing in the Real World,” to undergraduate students as part of Adjunct Professor Dan Freschi’s Introduction to Business course, at the Sullivan School of Business at Carroll University in Waukesha, Wisconsin. Nicloy touched on the importance of knowing your audience […]
Ideas for Cross-selling Merchandise: Oral Care
Part of the Ideas for Cross-selling Merchandise infographics series