By Jen Johnston, senior marketing services account manager, as seen in Chain Drug Review Today’s product landscape is highly competitive. Speed-to-market continues to be an important product launch factor, but it isn’t everything. Often, overly eager companies introduce a new CPG item too quickly while overlooking critical steps that could prevent costly mistakes. In fact, according … Read More
by Megan Moyer, senior marketing communications specialist, for Retail Environments July 13, 2019 As the retail industry continues its rapid evolution, the entire supply chain seeks ways to streamline operations to remain competitive. Engaging customers with a fresh and relevant product assortment is a key component to building relationships and loyalty. For CPG brands that … Read More
By Jen Johnston, senior marketing services account manager, as seen in Mass Market Retailers The retail landscape is rapidly evolving. Consumer expectations related to technology, novelty, convenience and experience are driving the movement. Those businesses that refuse to innovate are being met with dwindling profits and store closures. However, many stores are taking informed leaps … Read More
By Dave Wendland, vice president strategic relations, as seen in Drug Store News If your family is anything like mine, you often used to pile the entire family into the automobile for long road trips. With four siblings in my family, our attention spans were not great, and one way we passed the time was to … Read More
By Dave Wendland, vice president strategic relations, as seen in Drug Store News As retail undergoes dramatic changes, stores are struggling to figure out how to quickly right the ship. The decline in traffic and rise in e-commerce are putting pressure on traditional brick-and-mortar stores, causing many to adopt a strategy that creates personalized experiences for … Read More
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com February 12, 2019 Although I’m not certain that they all were “Robert Wendland originals,” my late father had many witticisms to which I credit him. With impeccable timing, a simple, pithy phrase would be spoken that was not only appropriate for the moment but also stuck … Read More