The Ever-Expanding Women’s Health Opportunity

Mature women

Women need easier, more straightforward paths to enjoying the quality of life they deserve by Megan Moyer, corporate marketing manager, as appeared in Chain Drug Review As fast as retail is evolving, so is the collective understanding of women’s health and its complexities. After decades of little information, misinformation, and a deep void of understanding […]

The Details Decide — Classification part 3 video out now

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October 6, 2026 – The next video in HRG’s video series, The Details Decide, the third and final video focused on HBW product classification, is out now. It is the seventh video published and covers the finest level of classification in HRG’s Fine Line Categorization System, product type, and how using Fine Lines facilitates easier […]

The Details Decide — Eligibility part 2 video out now

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  August 20, 2026 – The next video in HRG’s video series, The Details Decide — the second focused on product eligibility — is out now. The video describes the criteria for determining if a product is HSA/FSA eligible. All videos can be found on HRG’s website and on the company’s Facebook page and YouTube […]

Monthly Retailer Category Tips — Feminine Care and Family Planning

family planning and feminine care HRG icons

by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly  Retailer Category Tips Women’s health is a hot topic in the industry and in general. Paying attention to the latest research, findings, and products available to meet the needs of your shoppers is important to building loyalty and offering support. In our […]

Crafting a women’s health mix that builds loyalty

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by Georgia Gums, as seen in Chain Drug Review The focus and product development to address women’s health issues have been on the rise in recent years and are poised to continue expansion. According to Silicon Valley Bank’s “Innovation in Women’s Health” report, 2024 was “the biggest year for women’s health investment yet.” The bank […]

HRG’s Nicloy Presents for the Third Year in a Row for the Women’s Business Development Center’s Top Shelf Retail Virtual Event

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May 29, 2026– HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event for the third year in a row. The event is for diverse business owners, male or female, who are preparing to pitch their consumer product to large retailers. The presentation covered […]

The Details Decide — Product Eligibility Part 1 Video Out Now

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May 11, 2026 – The next video in HRG’s video series, The Details Decide, focused on product eligibility, is out now. It is the fourth video published and the first one explaining the key role HRG has in interpreting eligibility guidelines for fintech organizations and a standards organization to enable easier use of health plan […]

The Details Decide — Pricing Strategy part 1 video out now

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April 16, 2026 – The next video in HRG’s video series, The Details Decide, focused on pricing strategy, is out now. It is the third video published and the first one explaining the detailed processes which support updates to product pricing within HRG’s Master Product Library. All videos can be found on HRG’s website and […]

Monthly Retailer Category Tips — Vitamins & Dietary Supplements

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by Kyle Lentz, category analyst, part of Monthly  Retailer Category Tips From our annual review of new HBW items launched in 2025, gummies continue to be a popular form trend for the fifth year in a row. Gummy launches can be found across a variety of categories, however they are particularly popular in vitamins & dietary […]