Consider innovative approaches to accelerating speed to basket

November 17, 2021By Views

By Angela Nicloy, director of marketing, as seen in Mass Market Retailers Speed to shelf is vital at brick-and-mortar. As Amazon, other retail leaders such as Walmart and Target, and worldwide circumstances continue to disrupt established business models, and shopper behavior increasingly favors an omnichannel experience, the focus for all retail supply chain stakeholders has … Read More

Revolution Beauty creates aesthetically appealing shopping experiences

September 24, 2021By Views

By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cosmetics and beauty departments can be some of the most visually vibrant and engaging areas of a store. Bright, colorful, stocked with sleek and unique packages — they contain a wealth of products that please the senses. There’s a lot of preparation and … Read More

Five technological advances that have recast retail

August 10, 2021By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have … Read More

Black Opal looks to create individualized experience for customers

July 9, 2021By Views

 By Megan Moyer, corporate marketing manager, as seen in Inside Beauty for Drug Store News Black Opal Beauty is not the type of company that stands still. In a recent interview with Desiree Rogers, CEO of Black Opal, she recounted the large number of initiatives currently underway at the company. It is nothing short of impressive. … Read More

Protecting the environment while building customer loyalty

January 16, 2021By Views

by Dave Wendland, vice president strategic relations, for Retail Environments Sustainability is most often defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. Informally, the three principles forming its foundation are profit, people, and the planet. A good product is no longer enough to win a consumer’s favor. … Read More

Having the right offerings for unpaid caregivers is a challenge

December 31, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Serving the self-care consumer on a journey of recovery

November 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Consumers seeking to maintain their health are worth targeting

October 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care … Read More

Assortment planning when your ducks just won’t line up

October 1, 2020By Views

by Megan Moyer, senior marketing communications specialist, for Retail Environments It’s hard to plan around data points that keep moving. Merchandise space planners are challenged by vagaries of product availability, market demands, staff changes, and more. This year has certainly posed many challenges in nearly every aspect of life. The retail industry in particular has had … Read More

The new question for retailers: ‘Are you tracking?’

September 15, 2020By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review Product transparency is fast-becoming an industry standard — across virtually every channel. This visibility throughout the supply chain supports consumer preferences for locally sourced and/or ethically produced product, and allows manufacturers and distributors to proactively update progression and status as well as minimize … Read More