manufacturers Archives - Page 5 of 6

What does your target market value?

February 4, 2014 by Megan Moyer

When you are deciding on a price point for your product you have to consider a number of factors. The perceived value of your product could be one of the most important ones; however, that insight isn’t always clear-cut and easily available.

Value is a very personal thing. What you value and what I value can be totally opposite of each other. When it comes to your product, once you’ve accounted for costs, fees, and margins, you still have to understand how your target market measures the value of it before you can recommend a final retail price.

Collaborate with supply chain to maximize marketing budget

January 30, 2014 by Megan Moyer

Face-to-face conversation still the best way to build relationships

January 28, 2014 by Megan Moyer

We learned a lot in 2013; let’s use it in 2014

January 23, 2014 by Megan Moyer

Posted by Jenny KosekThe Pew Internet and American Life Project recently released results of a Social Media Update survey conducted in 2013. Some interesting findings:

73% of online adults use social networking sites
45% of Internet users over age 65 use Facebook
Women favor Facebook, Instagram, and Pinterest; men favor Facebook, Twitter, and LinkedIn
LinkedIn is the only social networking site for which usage among 50-64 year olds is higher than usage among those 18-29
13% of LinkedIn users visit the site daily, compared to 63% of Facebook’s users who visit daily

What does this mean for HBW manufacturers and retailers?

Leave early if you plan to take the wrong train

January 16, 2014 by Megan Moyer

Posted by Dave Wendland “I knew I was going to take the wrong train, so I left early.” This statement is from the beloved Yogi Berra. But it is also true about launching new products or programs. If the prep work isn’t complete and the idea is simply not ready to go to market, then delay … Read more

Does your package still pop?

January 13, 2014 by Megan Moyer

Posted by Megan Moyer Just what is it that makes your product package stand out on the shelf? Can you pinpoint the elements that help consumers decide to choose it over a competing product? We’ve worked with multiple manufacturers that successfully secured distribution and were accepted into stores but then had problems selling their product. Of … Read more

Expand your knowledge

January 9, 2014 by Megan Moyer

Turn your “likes” into advocates

January 7, 2014 by Megan Moyer

What not to Tweet

December 11, 2013 by Megan Moyer

Posted by Jen Johnston I want to offer you some advice about what not to tweet. My message is simple: If you are a brand, do not tweet the exact same message day after day for four years. Yes, I actually know of a CPG brand that has been doing this since at least 2009. They … Read more

Collaboration is the key to success with independents — part two

December 2, 2013 by Megan Moyer