by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Get to know what your shoppers want when it comes to oral care. Carrying an assortment that meets their needs will boost sales and encourage loyalty. Within toothpaste, the restorative health segment of gum, sensitivity, and enamel is driving sales.1 Plaque continues to be the number … Read More
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Capitalize on popular products and those trending with shoppers to drive sales in your store. Representing 29% of VMS total dollar sales, gummies are the top selling form in the category. The gummy form in vitamins & dietary supplements (VMS) is growing (+2.8%), while … Read More
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. The poison oak and ivy segment has been one of the fastest growing (and most profitable) sectors in the First Aid category1. Consumers battling … Read More
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Promote hair care products online and in-store to bring attention to unique offerings at your store. There is an important trend developing — skin care ingredients are making their way into hair care products. These ingredients include: hyaluronic acid, biotin, keratin, ceramides, and more. Consumers … Read More
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager The popularity of the vitamin & dietary supplement category has increased in the last few years, primarily due to the consumer demand for immune support solutions. There is no doubt that a new set of shoppers entered the category … Read More
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; … Read More
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager Manufacturers who are trying to reinvigorate their HBW product or product lines will often add products with new scents or flavors, or update packaging to draw attention or new shoppers to their brand. The increase in consumer interest in … Read More
By Colleen Volheim, HRG category research and analysis manager and Megan Moyer, HRG corporate marketing manager Skin care is a very fluid category. By that I mean, there is constant change happening. Sure, there are the brands and products that you could label legacy products – those that aren’t altered much year to year, but … Read More
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read More
by Megan Moyer, HRG corporate marketing manager New items are the lifeblood of retail. Especially those that are innovative. Innovation can take many forms. There are those products that are a new form, flavor/scent, or contain a new, highly effective ingredient. Innovative products could also be those that apply an established attribute in a different … Read More