The inspiration for innovation
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by drawing shoppers to a store — and sometimes a category — that they may not have shopped before. In the consumer packaged goods industry, […]
Using data to monitor trends, consumer behavior and inventory
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — two things that hindered the sales of beauty items. At the same time — in the interest of self-care and “normalcy” — consumers […]
Love and makeup in kindness
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News LAMIK Beauty is on a mission to provide all women with clean beauty products. With products and tools for lips, brows, eyes, and face, Kim Roxie, founder of LAMIK, has expanded her product line from her initial offering, the Brow Kit, introduced […]
Betting on Beauty
By Megan Moyer, corporate marketing manager I’ve been writing articles about the beauty industry once a month for the past year for Drug Store News’ Inside Beauty e-newsletter. HRG has been in the health, beauty, and wellness segment of the retail industry since its inception. In the 12 years I’ve worked for the company, our […]
Packaging innovations for sustainability
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that many packaging innovations are designed to improve eco-friendliness is encouraging. Companies making the effort to produce more environmentally-responsible products and packaging are likely to […]
Capitalizing on cosmetics in grocery
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be the first product type that comes to mind. However, according to two resources who provide services to streamline cosmetic department sets and resets, their grocery channel sales are growing. L&R Distributors is […]
Delivering to consumer expectations
Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness items haven’t been a part of the traditional product assortment. They continue to innovate, with three new product introductions over the past twelve months. The […]
The burgeoning beauty supplement market
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by close to 12% from 2019 to 2020, according to Kline’s Beauty Nutrition: U.S. Market Brief report. Coherent Market Insights Pvt. Ltd. expects it to reach US $3,721.6 million by 2027 with 4.8% CAGR predicted between 2021 and 2027. According […]
Hey Humans is on a mission to foster real change
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Better for the planet” products often come with a higher price tag, but part of Maesa’s mission with their first foray into a personal care brand, Hey Humans, is to overcome that price barrier to make naturally-derived formulas accessible to all with products that are […]
Nailtopia impacts nail care space with eco-friendly formulas
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there has been a clean, green movement in beauty products for some time, it was the white space in nail care for such products that inspired vice president of marketing, Logan Bilderback, and her fellow team members at Beauty Partners, […]