Trends touchbase
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder […]
Creating customer engagement opportunities
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and […]
Want products with clean ingredients? There’s an app for that
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Finding clean beauty products can be hard to navigate. A universal definition is not available, so consumers may feel they have to figure it out for themselves. But savvy shoppers who are committed to using products that meet clean criteria are finding […]
Beauty consumers seek richer in-store experience
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review According to a study released earlier this year by Kline and Co., “Cosmetics and Toiletries USA,” the U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, a rise of $7 billion from 2019 sales levels. This marks the […]
Betting on Beauty
By Megan Moyer, corporate marketing manager I’ve been writing articles about the beauty industry once a month for the past year for Drug Store News’ Inside Beauty e-newsletter. HRG has been in the health, beauty, and wellness segment of the retail industry since its inception. In the 12 years I’ve worked for the company, our […]
Delivering to consumer expectations
Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness items haven’t been a part of the traditional product assortment. They continue to innovate, with three new product introductions over the past twelve months. The […]
The burgeoning beauty supplement market
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by close to 12% from 2019 to 2020, according to Kline’s Beauty Nutrition: U.S. Market Brief report. Coherent Market Insights Pvt. Ltd. expects it to reach US $3,721.6 million by 2027 with 4.8% CAGR predicted between 2021 and 2027. According […]
Hey Humans is on a mission to foster real change
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Better for the planet” products often come with a higher price tag, but part of Maesa’s mission with their first foray into a personal care brand, Hey Humans, is to overcome that price barrier to make naturally-derived formulas accessible to all with products that are […]
Nailtopia impacts nail care space with eco-friendly formulas
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there has been a clean, green movement in beauty products for some time, it was the white space in nail care for such products that inspired vice president of marketing, Logan Bilderback, and her fellow team members at Beauty Partners, […]