Having the right offerings for unpaid caregivers is a challenge
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Serving the self-care consumer on a journey of recovery
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Identifying Potential Networking Intersections
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com September 25, 2020 Representing the interests of your agency has never been a 9-to-5 job. In fact, one never knows when your next interaction will result in a new business opportunity. More than three decades ago I wrote a short piece entitled “Is Your Net-Working?” This question […]
Consumers seeking to maintain their health are worth targeting
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care […]
Moving Beyond Product Features And Benefits In Brand Messaging
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I […]
Luring prevention-minded shoppers
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Pause and reset
By Dave Wendland, vice president strategic relations, as seen in Drug Store News, July 10, 2020 In a conversation with my colleague, Hamacher Resource Group’s director of national accounts, Tom Boyer (both of us 25+ year veterans of the retail healthcare industry), we agreed that although these unprecedented times can cause panic, we believe it can […]
How Remote Work Could Shift Our Communication Style Forever
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com April 24, 2020 “Are you there?” Whether you’re conducting an internal meeting with fellow remote employees or with clients in multiple locations, we have all been answering this for the past month as the shape of the workplace has continued to evolve and previously existing social and […]
Business Begins And Ends With Trust
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com January 2, 2020 Albert Einstein is credited with saying, “Whoever is careless with the truth in small matters cannot be trusted with important matters.” It is such untruthfulness that likely is the underpinning of distrust across our country. For some, it may seem that trust is no […]
Stop fighting, start inviting
By Dave Wendland, vice president strategic relations, as seen in Drug Store News “Stop fighting, start inviting.” Perhaps this mantra that I dreamt up during the recent Drug Store News Industry Issues Summit was a bit too harsh and suggested that outright “fighting” was occurring across our industry. But, to be honest, throughout my nearly three decades working […]