By Julie Bonnell, vice president operations, as seen in Mass Market Retailers As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by drawing shoppers to a store — and sometimes a category — that they may not have shopped before. In the consumer packaged goods industry, and now … Read More
By Dave Wendland, vice president, strategic relations, as seen on National Grocers Association website. What does wellness mean to you? I like this definition from the McKinley Health Center of the University of Illinois: “Wellness is a state of optimal well-being that is oriented toward maximizing an individual’s potential.” If we then consider the definition of … Read More
Sales data is invaluable when it comes to planning. It’s a view into consumer behavior and trends and is crucial in inventory management. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — … Read More
Born from a belief of beauty is revealed, not applied, Kim Roxie started LAMIK Beauty to meet a need in the cosmetics market. As her vegan makeup line has grown, she has continued to prioritize engagement with the LAMIK community, giving back, and sustainability. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug … Read More
Recent package innovations seem to revolve largely around more sustainable solutions. There are many examples in the personal care space with more to come. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that … Read More
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review As customer expectations transform, supply chain issues remain, cost pressures rise and workforce challenges linger, retail drug stores must continue their rapid change and transformation. The aftermath of the COVID-19 pandemic has greatly accelerated this necessary evolution. During this time of reinvention … Read More
By Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers The importance of building an accurate planogram can be taken for granted. It seems simple enough — place the products on the shelves in an organized manner so they are easily shoppable and look attractive. There’s more to getting it to that “easily … Read More
Simplifying cosmetic resets not only minimizes the disruption to the department, it saves costs. Innovative fixtures, proven processes, and advanced merchandising tools offer grocers efficiencies that will positively impact their bottom line. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be … Read More
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Public relations can be a perfect tool to achieve this without great monetary investment. Contributing articles, speaking at industry events, cultivating relationships … Read More