Moving Beyond Product Features And Benefits In Brand Messaging

August 28, 2020By Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I … Read More

Luring prevention-minded shoppers

August 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Pause and reset

August 10, 2020By Views

By Dave Wendland, vice president strategic relations, as seen in Drug Store News, July 10, 2020 In a conversation with my colleague, Hamacher Resource Group’s director of national accounts, Tom Boyer (both of us 25+ year veterans of the retail healthcare industry), we agreed that although these unprecedented times can cause panic, we believe it can … Read More

How Remote Work Could Shift Our Communication Style Forever

May 25, 2020By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com April 24, 2020 “Are you there?” Whether you’re conducting an internal meeting with fellow remote employees or with clients in multiple locations, we have all been answering this for the past month as the shape of the workplace has continued to evolve and previously existing social and … Read More

Business Begins And Ends With Trust

February 16, 2020By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com January 2, 2020 Albert Einstein is credited with saying, “Whoever is careless with the truth in small matters cannot be trusted with important matters.” It is such untruthfulness that likely is the underpinning of distrust across our country. For some, it may seem that trust is no … Read More

Stop fighting, start inviting

February 10, 2020By Industry Intuition, Views

By Dave Wendland, vice president strategic relations, as seen in Drug Store News “Stop fighting, start inviting.” Perhaps this mantra that I dreamt up during the recent Drug Store News Industry Issues Summit was a bit too harsh and suggested that outright “fighting” was occurring across our industry. But, to be honest, throughout my nearly three decades working … Read More

Four Components Of Effective Collaboration

January 14, 2020By Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com October 9, 2019 Reflecting on the days when I was performing as an improvisational actor and leading a ragtag troupe in San Diego, I was reminded of the similarities between improv and effective business collaboration. Although it seems that there has been much debate about the … Read More

Innovative ingredients are hitting the mainstream market

December 28, 2019By Future of Retail, Views

By Jen Johnston, senior marketing services account manager, as seen in Chain Drug Review Ingredient trends come and go, and sometimes they have staying power. This year, five ingredients have been on my radar — elderberry, coconut oil, charcoal, melatonin and CBD. In Europe, elderberry has been used for centuries, but in the U.S. it’s been … Read More

‘Clean Beauty’ push

October 28, 2019By Future of Retail, Views

By Jen Johnston, senior marketing services account manager, as seen in Mass Market Retailers The term “clean label” has been bouncing around since at least 2010. Originally the term described foods and drinks that contained fewer — and “cleaner” — ­ingredients. This emphasis on clean ingredients has spilled over into beauty. Research by Linkage Research … Read More

New product launches can benefit from a step-wise approach

September 28, 2019By Industry Intuition, Views

By Jen Johnston, senior marketing services account manager, as seen in Chain Drug Review Today’s product landscape is highly competitive. Speed-to-market continues to be an important product launch factor, but it isn’t everything. Often, overly eager companies introduce a new CPG item too quickly while overlooking critical steps that could prevent costly mistakes. In fact, according … Read More