4 Elements Of Better Storytelling
by Dave Wendland, vice president strategic relations, as appeared in Forbes Agency Council In virtually every situation you encounter, you are a storyteller. Whether during internal meetings, client-facing conversations, or when you’re talking to your family, friends or neighbors, the power of your storytelling invites your audience on a journey. To make these occasions effective, […]
Discarding a one-size-fits-all pitch deck is imperative
by Jen Johnston, Sr. Marketing Project Manager & Content Architect, as seen in Chain Drug Review Consumer packaged goods salespeople, take note: In the competitive landscape of the retail shelf, where dozens, if not hundreds, of brands vie for limited space, you must convince retail buyers to take a chance on your product. Describing “why” […]
DSE believes in legacy brands with features, benefits that stand out
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a soft spot for legacy brands that have a focus on quality ingredients while addressing contemporary needs, DSE Healthcare Solutions, (DSE) has built a portfolio of OTC and beauty brands in the vitamin & dietary supplement, digestive health, and skin […]
For beauty resets, get an experienced vendor and the right tools
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Ensuring your vision comes to life in-store can be the most nerve-wracking part of a reset. Relying on installers or potentially inexperienced store staff who may be unfamiliar with your brand and don’t have your passion for the products can be cause for […]
Is intelligence becoming artificial?
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist Dispensing medications is no longer enough to sustain a profitable independent pharmacy. As prescription and dispensing costs have increased and reimbursement rates have declined, introducing expanded patient care services is necessary for retail pharmacies to not only fill a market void, but also improve […]
How To Take The A-I-M Approach To Leadership
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Much has been written about approaches to leadership and organizational effectiveness. None are necessarily incorrect; however, there is no one-size-fits-all approach, nor a magic pill. Rather, leadership begins with purpose or aim. While both of these words can be defined as “what one intends to accomplish […]
Retailers must keep pace with technological change
by Dave Wendland, vice president strategic relations, for Chain Drug Review Consumer behavior in the foreseeable future will likely continue to be shaped by economic uncertainty and access to new technological advances. Meanwhile, retailers will be met with a variety of competitive forces, ever-changing shopper preferences, retail media network evolvement, omnichannel demands, and the risks and […]
Pound Cake is on a mission to shake up the beauty industry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a […]
Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours […]
A legacy brand broadening its base
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences […]