For beauty resets, get an experienced vendor and the right tools
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Ensuring your vision comes to life in-store can be the most nerve-wracking part of a reset. Relying on installers or potentially inexperienced store staff who may be unfamiliar with your brand and don’t have your passion for the products can be cause for […]
Is intelligence becoming artificial?
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist Dispensing medications is no longer enough to sustain a profitable independent pharmacy. As prescription and dispensing costs have increased and reimbursement rates have declined, introducing expanded patient care services is necessary for retail pharmacies to not only fill a market void, but also improve […]
How To Take The A-I-M Approach To Leadership
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Much has been written about approaches to leadership and organizational effectiveness. None are necessarily incorrect; however, there is no one-size-fits-all approach, nor a magic pill. Rather, leadership begins with purpose or aim. While both of these words can be defined as “what one intends to accomplish […]
Retailers must keep pace with technological change
by Dave Wendland, vice president strategic relations, for Chain Drug Review Consumer behavior in the foreseeable future will likely continue to be shaped by economic uncertainty and access to new technological advances. Meanwhile, retailers will be met with a variety of competitive forces, ever-changing shopper preferences, retail media network evolvement, omnichannel demands, and the risks and […]
Pound Cake is on a mission to shake up the beauty industry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a […]
Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours […]
A legacy brand broadening its base
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences […]
Beauty benefits: Focus on ingredients
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of […]
Finding the bright side
Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely with models in different age groups who encountered various skin challenges. It […]
Three Improv Games To Get Your Team Out Of Their Comfort Zone
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com I believe that overcoming limitations is a noble cause. It promotes self-development and growth. Eleanor Roosevelt is credited with saying, “Do one thing every day that scares you.” Going beyond your limitations can sometimes be scary, but the good news is that no one has to […]