Data-empowered decision-making in the retail industry
by Dave Wendland, vice president strategic relations Over the past 15+ months, new applications of analytics across the retail supply chain have been broadly implemented. From merchandising planning to retail pricing elasticity, demand recommendations to shopper personalization, analytics has taken a higher priority within many organizations. The worldwide health crisis put more emphasis on the […]
A brand’s e-commerce strategy should start with taxonomy
By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings […]
Impress your retail partners with this visual tool
From the desk of Colleen Volheim, category and research analysis manager Heat mapping is a great tool to help build your case for deserving shelf space. Using sales data (in units or dollars), heat mapping highlights the top-selling products in a section or department. It’s a vibrant, visual way to depict the products that are […]
2019 new items by category
Did you know 70-90% of new CPG products fail*? What are the factors that contribute to a new item’s success? There could be a number of them related to trends, category, and timing, to name a few. For our June 2020 ROI e-newsletter for manufacturers, we spotlighted the timing of new product releases in 2019 compared […]
Back to the future of retail
by Dave Wendland, vice president strategic relations According to an April survey from shopping rewards app Shopkick, CPG brands should be optimistic about the re-emergence of shoppers on the retail scene. Once stores reopen, 58% of respondents say they will shop as frequently as before the pandemic, while only 36% say they will shop less […]
A look at COVID-19 and HBW brands – past, present, and future
By Jen Johnston, CHHC, senior marketing services account manager It’s been a rocky few months for everyone, and manufacturers of health and wellness products have had their own set of challenges. Here is a quick look at where we’ve been, where we are, and where we might be going. Where we’ve been In the early […]
Repositioned 2019 New Items
We recently completed our annual review of new items introduced in 2019 to choose the top 50 products with greatest potential for longevity for Drug Store News. Fifty-two percent of the items selected were repositioned — items on the market previously that were rebranded, reformulated, or packaged differently, as well as new launches of products that have extended features of existing items […]
Independent pharmacies and coronavirus – accolades and advice
By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these […]
Eight solid stats that demonstrate the independent pharmacy channel is right for your brand
By Jen Johnston, CHHC, senior marketing services account manager As a sales and marketing leader looking into retail channels to support the growth of your OTC or personal care brand portfolio, you may hear two very differing opinions on the state of independent pharmacy. On the one hand, you may hear about dwindling store counts […]
Kept in the Dark
by Dave Wendland During a recent GMDC-sponsored industry event, Retail Tomorrow, a unique opportunity was presented to the approximate 90 participants. It was a dinner event like no other and something I have reflected on and shared with many. The event was sponsored by IMS Trading and its founder, Isaac Shapiro. IMS Trading is parent […]