Repositioned 2019 New Items

April 30, 2020By Behind the Shelf Blog

We recently completed our annual review of new items introduced in 2019 to choose the top 50 products with greatest potential for longevity for Drug Store News. Fifty-two percent of the items selected were repositioned — items on the market previously that were rebranded, reformulated, or packaged differently, as well as new launches of products that have extended features of existing items already on the market.

In our April 2020 issue of ROI, we identified the top three categories of repositioned items. Here are the rest of the categories that had repositioned new products in 2019.

Table of repositioned categories

Look for the May 2020 issue of Drug Store News for the full list of the Future 50!

Don’t receive ROI? Sign up for our bi-monthly newsletter for manufacturers that features information you can’t get anywhere else here.