Seeking sleep in the culture of wellness — Retail trends to watch
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series Americans are a tired bunch. The search phrase “sleep better” has been steadily rising for the last 15 years, according to Google Trends. What might be driving this quest for sleep? Chalk it up to our stressed-out, modern lifestyles combined with […]
Resolution: Commit to educating healthcare providers about your brand
By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and […]
Surge planogram support at your beck and call
From the desk of Julie Bonnell, vice president operations “We landed a huge opportunity” are the words every brand’s space management team is anticipating with both excitement and apprehension. The sales team has it in the bag, and now everyone is looking at you to make it happen. Whether changes to planograms, also known as […]
Resolution: Test my brand message
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a […]
Retail trend alert: mushrooms — not just for pizza anymore!
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series While exploring the aisles of Natural Products Expo West a few years back, I was struck by the overwhelmingly large presence of mushroom products, and not just in the culinary section of the show. Mushrooms were found in supplements, drinks, and […]
Retailer chemical policies driven by the culture of wellness
By Jen Johnston, CHHC, senior marketing services account manager for the Culture of Wellness blog series I remember the night well. My husband was out for the evening and I had just put the kids to bed, ready to settle into some mindless Netflix binge watching when a documentary caught my eye instead — The […]
Resolution: Learn more about the consumers of my brand
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Users of a particular brand can shift over time. When was the last time you thought about the consumers of your brand? Can you accurately identify what types of people are using your products today? If you hesitated in your answers, it may […]
SKU classification system categorizes front-end products for retailers and drug wholesalers
by Jen Johnston, CHHC, senior marketing services account manager Imagine trying to locate a book in a library where there is no system – no categorization – that groups by subjects, titles, or authors. Library goers would certainly be lost without the Dewey Decimal System! Similarly, managing a retail operation without organization and definition to […]
More innovative products poised for success
In our June 2019 issue of ROI, we looked at brands from our Future 50 analysis of 2018 new products that innovated by offering new forms designed to meet consumer demand for convenience. Visit Drug Store News to view the entire Future 50. In addition to our annual Future 50 analysis, each month our analysts review […]
Packaging as a means to sharing core values
By Julie Bonnell, vice president of operations This isn’t the first time I am restating the mantra of one of my under-grad professors — the package is the product. I was reminded in the past week this is true on so many levels. When my professor declared it, she had a slide of a beautiful […]