by Dave Wendland During a recent GMDC-sponsored industry event, Retail Tomorrow, a unique opportunity was presented to the approximate 90 participants. It was a dinner event like no other and something I have reflected on and shared with many. The event was sponsored by IMS Trading and its founder, Isaac Shapiro. IMS Trading is parent … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series Americans are a tired bunch. The search phrase “sleep better” has been steadily rising for the last 15 years, according to Google Trends. What might be driving this quest for sleep? Chalk it up to our stressed-out, modern lifestyles combined with … Read More
By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More
By Cindy Eichstaedt, data specialist, for the Tradition of Giving blog series For as long as I can remember, and I have worked here a long time, HRG has always been a generous company to work for and that generosity has been the heart of our culture. There are almost always charitable activities happening in and out … Read More
By Althea R., data specialist, for the Tradition of Giving blog series September 29, 1988 was a day that forever changed my life. My mother was struck and killed on her way home from work in a Chicago suburb by a repeat offender drunk driver. While I don’t remember a lot from then, I do know that … Read More
From the desk of Julie Bonnell, vice president operations “We landed a huge opportunity” are the words every brand’s space management team is anticipating with both excitement and apprehension. The sales team has it in the bag, and now everyone is looking at you to make it happen. Whether changes to planograms, also known as … Read More
By Steve Brester, Director of IT, for the Tradition of Giving blog series When most people raise funds for a good cause, they know what organization they are supporting. In the case of HRG, we raised funds all throughout 2018 from casual dress days, 50/50 raffles, and special lunches, but we didn’t know who the money would … Read More
By Julie Bonnell, vice president operations, for the Tradition of Giving blog series “Sometimes when we are generous in small, barely detectable ways it can change someone else’s life forever.” – Margaret Cho Opportunities to make a difference present themselves everyday — it just requires being present in the moment. One of those opportunities occurred last year … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read More
By Bruce Boulieu, art director, for the Tradition of Giving blog series I am a firm believer that freedom isn’t free. The men and women serving our country pay a large price, and much of that cost comes once the uniform comes off as they try to readjust to civilian life. That is why I rallied the HRG … Read More