by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Capitalize on popular products and those trending with shoppers to drive sales in your store. Representing 29% of VMS total dollar sales, gummies are the top selling form in the category. The gummy form in vitamins & dietary supplements (VMS) is growing (+2.8%), while … Read more
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. The poison oak and ivy segment has been one of the fastest growing (and most profitable) sectors in the First Aid category1. Consumers battling … Read more
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Promote hair care products online and in-store to bring attention to unique offerings at your store. There is an important trend developing — skin care ingredients are making their way into hair care products. These ingredients include: hyaluronic acid, biotin, keratin, ceramides, and more. Consumers … Read more
By Colleen Volheim, HRG category research and analysis manager, and Megan Moyer, HRG corporate marketing manager As noted in previous blog posts in this series, new items can draw interest based on new ingredients, scents or flavors, forms, or packaging. Oral Care product launches have been shifting toward multi-packs as new items enter the market; … Read more
by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read more
by Dave Wendland, vice president strategic relations As retailers across all industries settle into a post-COVID world, the idea of home delivery or curbside pickup has never been more important. In fact, according to an annual consumer survey by store lifecycle management company Tango conducted earlier this year, 94% of shoppers enjoy having the ability … Read more
by Holly Ockelmann, national account analyst, part of Monthly Retailer Category Tips Incontinence is a delicate subject. Implement these tips to make shopping this department easier for your customers. According to Technavio, the disposable incontinence market size will grow by 3 billion USD from 2021 to 2026. You likely have a number of patients using … Read more
by Kyle Lentz, category analyst, and Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Opportunities abound to meet the needs of your pain relief and weight management and nutritional foods shoppers. Cross-merchandising is an effective method to encourage impulse buys and build the market basket. HRG analysts developed cross-merchandising recommendations for departments across … Read more
By Megan Moyer, corporate marketing manager I’ve been writing articles about the beauty industry once a month for the past year for Drug Store News’ Inside Beauty e-newsletter. HRG has been in the health, beauty, and wellness segment of the retail industry since its inception. In the 12 years I’ve worked for the company, our … Read more
by Colleen Volheim, category research & analysis manager, written for ECRM in support of their Pet Program We all love those big puppy dog or kitty eyes or the soothing aura of an aquarium full of colorful fish. As an estimated 95% of American pet owners consider their pets family members, opportunities abound for retailers … Read more
