Position your Digestive Health department for maximum sales and profit potential

by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips

Digestive Health is a large and overwhelming department for shoppers with many products that solve a variety of different digestive issues. Follow these tips to help your customers find the correct medication formulated to address their symptoms.

  • There are two areas within Digestive Health that many consumers find confusing – acid controllers and probiotics. Being able to explain the differences between proton pump inhibitors (PPIs), H2 blockers, and antacids will position you as an expert and set your store apart from your competition. This will strengthen your relationship with your customers and help grow your sales. Create a chart to post in your Digestive Health department to explain the difference between the types of acid controllers, including which brands you stock designed to address related symptoms.
  • Probiotic strains are a bit more confusing because there are many strains and combinations. Some of the most common and researched strains are lactobacillus acidophilus, lactobacillus rhamnosus, and bifidobacterium infantis. Researching these and other strains will give you the ability to help your customers find the product that will address their symptoms or conditions. Visit this website for more information: http://probiotics.org/strains/.
  • Review your Private Label Never Outs®, especially within the laxatives and stomach and nausea remedies subcategories, to ensure you are not missing any in your assortment. Private Label products offer higher margins for your bottom line. Never Outs represent the top-selling items within these best-selling subcategories, and stocking them will ensure your store has the selection your customers are looking for.
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