A look at COVID-19 and HBW brands – past, present, and future
By Jen Johnston, CHHC, senior marketing services account manager It’s been a rocky few months for everyone, and manufacturers of health and wellness products have had their own set of challenges. Here is a quick look at where we’ve been, where we are, and where we might be going. Where we’ve been In the early […]
Repositioned 2019 New Items
We recently completed our annual review of new items introduced in 2019 to choose the top 50 products with greatest potential for longevity for Drug Store News. Fifty-two percent of the items selected were repositioned — items on the market previously that were rebranded, reformulated, or packaged differently, as well as new launches of products that have extended features of existing items […]
Independent pharmacies and coronavirus – accolades and advice
By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these […]
Eight solid stats that demonstrate the independent pharmacy channel is right for your brand
By Jen Johnston, CHHC, senior marketing services account manager As a sales and marketing leader looking into retail channels to support the growth of your OTC or personal care brand portfolio, you may hear two very differing opinions on the state of independent pharmacy. On the one hand, you may hear about dwindling store counts […]
Stop fighting, start inviting
By Dave Wendland, vice president strategic relations, as seen in Drug Store News “Stop fighting, start inviting.” Perhaps this mantra that I dreamt up during the recent Drug Store News Industry Issues Summit was a bit too harsh and suggested that outright “fighting” was occurring across our industry. But, to be honest, throughout my nearly three decades working […]
The Most Important 20 Minutes of Your Year e-book
