Custom Cosmetics Planograms
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series As part of our fixture coordination services, we offer fixture planograms, however, we can also offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers perform their […]
Data is new cornerstone of assortments, planograms
by Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Assortment planning and the planogram development process have evolved, thanks to the availability of more robust data and feature-rich software platforms. At the same time, consumers’ heightened expectations of their shopping experience have shifted over the past five years, with more ways […]
Expert Space Management
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space management is a term often associated with optimizing the space within a store for sales. That means departments, displays, and products are merchandised in ideal areas so customers can easily find and purchase what […]
User-friendly fixture planograms
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details […]
Merchandising requires thinking outside the box
by Dave Wendland, vice president strategic relations, as seen in Chain Drug Review It’s time for retailers — and their brand partners — to stop “trying harder” and start “trying differently.” Based on a report released by Coresight Research, “Retail Merchandising: Unveiling Hidden Gaps and Inefficiencies,” a lack of planogram compliance and ineffective localization continues […]
Both art and science are necessary for perfect planograms
By Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers The importance of building an accurate planogram can be taken for granted. It seems simple enough — place the products on the shelves in an organized manner so they are easily shoppable and look attractive. There’s more to getting it to that “easily […]