by Jenny Kosek Ever been to a Renaissance Faire? Every summer, I am among the fearless and dorky who don upholstery fabric and corsetry to enjoy a day of contrived historical fantasy at my local faire. One of the main attractions of any such festival is the many vendors who set up shop to sell … Read More
merchandising
The Fresh Revolution
by Jenny Kosek Like so many communities, we have an omnipresent grocery chain in our area that, quite simply, everyone shops at. You know the one: the chain with an inescapable number of locations, the chain so ubiquitous that when people say, “I’m going to the grocery store,” there’s no question which grocery store they’re headed … Read More
Connecting the dots
by Dave Wendland When the biggest retailer in the world recognizes that their out of stock situation is causing shopper frustration what do they do? Begin connecting the dots. Beginning in May 2013 Wal-Mart Stores, Inc. addressed its stocking problem by developing a green-dot program whereby key items were flagged to ensure their availability. This intensified … Read More
Why Gen Y?
by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More