Perseve aims to provide luxury hair care formulas at affordable prices
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseve co-founder and CEO, Olivia Bae, dove into entrepreneurship at the tail end of the pandemic. After experiencing health issues that caused her to experience hair loss, she started to pay attention to the ingredients in the products she was using. “For […]
DSE believes in legacy brands with features, benefits that stand out
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a soft spot for legacy brands that have a focus on quality ingredients while addressing contemporary needs, DSE Healthcare Solutions, (DSE) has built a portfolio of OTC and beauty brands in the vitamin & dietary supplement, digestive health, and skin […]
For beauty resets, get an experienced vendor and the right tools
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Ensuring your vision comes to life in-store can be the most nerve-wracking part of a reset. Relying on installers or potentially inexperienced store staff who may be unfamiliar with your brand and don’t have your passion for the products can be cause for […]
Pound Cake is on a mission to shake up the beauty industry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a […]
User-friendly fixture planograms
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details […]
Eliminate planogram inaccuracies to avoid lost sales and profits
By Holly Jablonowski, business administration manager For a seamless set or reset experience, not only do the products have to fit in the parts & pieces (trays, holders, etc.) used, those parts & pieces need to fit so there are no surprises during at-shelf execution. Think of all the partners involved in a reset: brands, […]
Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours […]
Beauty benefits: Focus on ingredients
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of […]
Finding the bright side
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely […]
Trusting the process
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a mantra of “whatever goes on your body should be good enough to go in it,” the beauty brand Camille Rose has grown from offering homemade eczema cream to a multi-line, multi-million-dollar company. Camille Rose is predominantly a textured hair care […]