by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips
Research shows vitamins & dietary supplements are widely used. Dedicate effort — including the tips below — to create a profitable department in your store.
See our newly updated cross-merchandising infographic for the vitamins & dietary supplements category. HRG analysts have compiled a variety of products that are companion items for shoppers who visit the vitamins department. Adding these complementary products to your department as space allows will prompt impulse purchases and increase your store’s profitability.
If you haven’t seen it already, check out the Council for Responsible Nutrition’s 2024 Consumer Survey, conducted by Ipsos. Results indicated “three-quarters of Americans continue to use dietary supplements” and that is consistent with the previous year’s data. This is good reason to have a robust vitamin & dietary supplement department. If you are short on space, be sure to at least stock HRG’s Never Outs® for the department. If you don’t receive this list as an IN.store Category Management Tools customer, reach out to one of our analysts!
Interesting research from Persuadable Research revolving around self-care included vitamins & dietary supplements as an option for consumers to select when assembling a mental health gift basket for a loved one. Use this idea to assemble an example “care package” or suggestions for gift baskets in a display or endcap to promote the idea of vitamins being a part of a self-care regimen.