Between new products to consider adding to your assortment, to keeping on top of trends affecting the pain relief and weight management & nutritional foods categories, there are ample opportunities to update
these departments and offer your customers new options for relief.
There are a number of products launching to support side effects of GLP-1 use, and HRG analysts expect to see even more of these items in 2026. Listed below are the ones HRG has awarded Stars in 2025. These products are Fine Lined in more than one category (not weight management as consumers might expect) which presents an opportunity for cross-merchandising them into your weight management department. Keep this in mind as more of these types of products hit the market next year. There may come a time where assembling the products on an endcap makes sense so shoppers are aware of all the potential remedies available. Diabetes Awareness month in November may be an ideal time to promote these items.
| UPC | Description | Category | Manufacturer |
| 74098528069 | 21st Century GLP-1 Supplement Capsule 60ct | Vitamins & Dietary Supplements | 21st Century |
| 85287000436 | Relesium GLP-1 Digestive Powder 6.35oz | Digestive Health | Pantheryx |
| 02791740021 | vitafusion GLP-1 Fiber Gummy 90ct | Vitamins & Dietary Supplements | Church & Dwight |
| 02791740022 | vitafusion GLP-1 Multivitamin Gummy 90ct | Vitamins & Dietary Supplements | Church & Dwight |
Look to HRG’s Future 50 for 2024 HBW items that HRG analysts project to have staying power in the market. There was one weight management product and several pain relief products launched in 2024 that made the Future 50, see the details below.
| UPC | Description | Manufacturer |
| 07295901078 | Diurex Bloat Reliever Drink Mix Packets 12ct Mixed Berry | Alva-Amco Pharmacal Companies |
| 30045040690 30045040602 |
TYLENOL Extra Strength Easy To Swallow Caplets 24 and 100cts | Kenvue |
| 73112444429 | Biofreeze Pain Relief Patches 2 Sizes 9ct | Reckitt |
| 30573655545 | Advil Targeted Relief Pain Relieving Cream Massage Applicator 2.5oz | Haleon |
| 30573655554 30573655551 |
Advil Targeted Relief Pain Relieving Cream 2.3 and 4.0ozs | Haleon |
In addition, there have been three pain relief products that have been included in HRG’s Products to Watch feature in Drug Store News so far this year. These new HBW products are selected based on similar criteria as the Future 50, and all should be considered for your assortment.
| UPC | Description | Manufacturer |
| 30573655204 | Advil PM Liqui-Gels Minis 40ct | Haleon |
| 731124444967 | Biofreeze Ultra Flex Lidocaine Patch 4ct | Reckitt |
| 7430035337 | TYLENOL Precise Pain Relieving Patch 3ct | Kenvue |
From the CDC, as reported by the U.S. Pain Institute, as of 2023, “almost 21% of the U.S. population—51.6 million adults—lives with chronic pain, defined as pain lasting more than three months. Of those, 17.1 million live with high-impact chronic pain that substantially restricts their ability to work or participate in daily activities.” .According to a Towards Healthcare Pain Management Drugs Market 2025 Rising OTC Demand article, “the pain management drugs market is rapidly expanding due to growing research and development activities and the rise of over-the-counter (OTC) medications. The global pain management drugs market size is calculated at USD 84.1 billion in 2024, grew to USD 87.58 billion in 2025, and is projected to reach around USD 126.17 billion by 2034. The market is expanding at a CAGR of 4.14% between 2025 and 2034.” Just looking at the new product introductions listed above, you can see the innovation in forms and the number of brands bringing new options to market. Keep up with new pain management solutions to provide your customers the latest, most efficacious items available.