by Cat Renwick, category analyst, part of Monthly Retailer Category Tips
Time to refresh your hair care department and utilize these merchandising tips to drive traffic and sales.
There were two items that made it into HRG’s Future 50 of 2024 new products.
- TRESemmé Hairspray Non-Aerosol 10oz Extra Hold, UPC: 02240001362
- Head & Shoulders Bare 2 in 1 13.5oz Pure Clean, UPC: 3077214300
In fact, it was the first time a hair care item
made it into the top 10 of the Future 50 items (TRESemmé Hairspray). The items in the Future 50 are the ones HRG analysts project to succeed in the market. If you aren’t already stocking these items, ask your wholesaler about availability.
This blog post from Uptown Pharmacy and Wellness provides a guide to sun protection for hair. As discussed in last month’s sun care category tips, sun protection is a year-round necessity. There are several products that offer sun protection for hair, including familiar brands, such as Dove, Banana Boat, and Sun Bum. These hair care products that offer safeguarding for hair and scalp from sun damage can be differentiators for your pharmacy, however, education may be needed for customers to understand the benefits. Signage, a stand-alone display, or inclusion in a sun care endcap can help make customers aware of the products and the advantages they can offer.
This Allure magazine article lists hair care trends for 2026, noting that, “When people are stressed, they are more willing to spend money on smaller luxuries and self-care, like lipstick or fancy shampoo to get a little boost of serotonin, while cutting back on bigger purchases.” Adding some hair care SKUs that address trends can be a great test of this theory and could lead to new customers and/or stronger loyalty as well as increase your bottom line. If your wholesaler doesn’t carry what you’re looking for, they may have a marketplace where you can find more out-of-the-ordinary products that could drive these “small luxury” hair care sales.