Monthly Retailer Category Tips — Hair Care

Make the most of your hair care department with these tips!

by Cat Renwick, category analyst, part of Monthly  Retailer Category Tips

If you don’t have much space to devote to a full-size hair care department, be sure to at least stock the Never Outs® for this category. Never Outs is HRG’s designation for products that are top sellers within their subcategories in the independent pharmacy channel and should always be on your shelves to drive sales and profitability for your store. These are the Never Outs for the hair care category:

Over 40% of the hair care Never Outs consist of scalp care and therapeutic products. Scalp care was the most significant trend during the hair care category review, so be prepared to counsel on the products you carry to address this issue.

If you have the opposite situation and have room to spare in your hair care department, consider cross-merchandising items from other categories. See our cross-merchandising infographic for ideas of products that can generate impulse sales from hair care shoppers.

If you have no space to create a dedicated hair care department but know or suspect you have customers who would buy these types of products, select an assortment of Never Outs from above to stock an endcap near the pharmacy counter to see how well they sell. Locating it near the pharmacy counter puts it in close proximity so you can counsel and recommend products easily.