Gums Receives 40 under 40 Award from the Path to Purchase Institute

Georgia - 40 Under 40

Waukesha, Wisconsin — October 7, 2026 – Georgia Gums, CPP, product & strategic pricing analyst at HRG, has been named one of Path to Purchase Institute’s 40 Under 40. The young professionals are recognized for their contributions to the commerce marketing industry at a special awards ceremony at InStore Ignite, November 10-12, in Chicago. The […]

The Details Decide — Classification part 3 video out now

The Details Decide logo

October 6, 2026 – The next video in HRG’s video series, The Details Decide, the third and final video focused on HBW product classification, is out now. It is the seventh video published and covers the finest level of classification in HRG’s Fine Line Categorization System, product type, and how using Fine Lines facilitates easier […]

Nimphius Earns Google Project Management Certificate

Ema

Waukesha, Wisconsin – August 28, 2026 – Ema Nimphius, software developer at HRG, has earned the Google Project Management Professional Certificate and Accounting I through the University of Lausanne. Nimphius started at HRG in 2024 during her last semester at Waukesha County Technical College where she was finishing her associate’s degree for Web and Software […]

The Details Decide — Eligibility part 2 video out now

The Details Decide logo

  August 20, 2026 – The next video in HRG’s video series, The Details Decide — the second focused on product eligibility — is out now. The video describes the criteria for determining if a product is HSA/FSA eligible. All videos can be found on HRG’s website and on the company’s Facebook page and YouTube […]

The Details Decide — Classification part 2 video out now

The Details Decide logo

June 23, 2026 – The next video in HRG’s video series, The Details Decide, the second video focused on HBW product classification, is out now. It is the fifth video published and explains at a high level the processes used to ensure HRG’s Fine Line Categorization System reflects current shopper behavior. All videos can be […]

Monthly Retailer Category Tips — Feminine Care and Family Planning

family planning and feminine care HRG icons

by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly  Retailer Category Tips Women’s health is a hot topic in the industry and in general. Paying attention to the latest research, findings, and products available to meet the needs of your shoppers is important to building loyalty and offering support. In our […]

Crafting a women’s health mix that builds loyalty

georgia

by Georgia Gums, as seen in Chain Drug Review The focus and product development to address women’s health issues have been on the rise in recent years and are poised to continue expansion. According to Silicon Valley Bank’s “Innovation in Women’s Health” report, 2024 was “the biggest year for women’s health investment yet.” The bank […]

The Details Decide — Product Eligibility Part 1 Video Out Now

The Details Decide logo

May 11, 2026 – The next video in HRG’s video series, The Details Decide, focused on product eligibility, is out now. It is the fourth video published and the first one explaining the key role HRG has in interpreting eligibility guidelines for fintech organizations and a standards organization to enable easier use of health plan […]

HRG Image Capabilities

DA - Product Information Management

April 6, 2026 – HRG has created a simplified explanation of their image capabilities services, available on their website. The piece describes the product image choices a brand may desire or retailer may request, with deliverables and examples. They include:   Use cases for the standard, enhanced, and out-of-package images include custom planograms, marketing and […]