Monthly Retailer Category Tips — Diabetes Management and Home Diagnostics & Patient Aids for Daily Living

by Kyle Lentz, category analyst, and Cat Renwick, category analyst, part of Monthly Retailer Category Tips

Update your assortment with diabetes management and home diagnostics & patient aids for daily living items that are new to market or those that offer customers an affordable alternative.

There were a handful of products from the diabetes management and home diagnostics & patient aids for daily living categories included in HRG’s Future 50 analysis — a list of products launched in 2024 HRG analysts project to have potential for staying power in the marketplace. Add these items to your assortment today if you haven’t already.

To track a current trend, HRG has recently started coding diabetes test strips identified as cash SKUs. These products were developed to meet a need of those consumers who are uninsured and unable to afford the higher quantity (higher priced) packages or customers with high-deductible insurance plans. If you have customers that fit this description, check out the selection of cash test strips below for items you can add to meet their demand.

In an article by Will Kirk of Johns Hopkins University, he cites a statistic from Deloitte, that 30% to 50% of consumers are comfortable using at home diagnostics. In addition to making certain tests more affordable with an at home option, there is also the opportunity to avoid embarrassment when testing for certain issues, such as sexually transmitted diseases. Considering the span of your customer demographics and community, select an assortment of test kits that will provide them an affordable option to monitor for various health concerns. Understand the mechanics of the kits and results provided so you can counsel shoppers and advise them to offer more peace of mind.