Monthly Retailer Category Tips — First Aid
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Utilize various merchandising techniques to draw attention to your first aid department. There are many opportunities to cross-merchandise products from other categories into your first aid department. From foot care to pain relief to health support items, you’ll find several basket-building ideas in HRG’s […]
Monthly Retailer Category Tips — Hair Care
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Focus on therapeutic products, the sweet spot for independent pharmacies in the hair care category. 1. Within community pharmacy, the hair care category is the second most productive beauty category in both units and dollars, after skin care, according to HRG proprietary PAC data.1 […]
Monthly Retailer Category Tips — Eye & Ear Care
by Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips Stay up to date with the developments in the eye & ear care category so you can advise your patients on product availability. In a poll conducted by HRG among our Facebook group of independent pharmacists last spring, most respondents indicated that they are […]
Monthly Retailer Category Tips — Incontinence and Nicotine Replacement Therapy
by Holly Ockelmann, national account analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips Find creative ways to bring attention to these categories that don’t have innovations to promote. There haven’t been new innovations in either the nicotine replacement therapy or incontinence categories in 2023. This provides an opportunity to be creative […]
Expanding your e-commerce footprint
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist As the NCPA Digest (sponsored by Cardinal Health) has reported for the past several years, independent pharmacies are increasingly bolstering their web presence and introducing e-commerce. More than nine in 10 use Facebook to establish an interactive web presence with their patients and […]
Proactive vs. reactive – pharmacies that thrive
by Kyle Lentz, category analyst 2020 and 2021 provided unique challenges for smaller, independent pharmacies. If COVID-19 has taught us anything, it’s that a proactive approach vs. a reactive approach can have a positive impact on business. Now, no one can predict the future, and sometimes, like in the case of unforeseen circumstances, a reactive […]
Independent pharmacies and coronavirus – accolades and advice
By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these […]
17 ways to market your independent pharmacy
By Jen Johnston, CHHC, senior marketing services account manager No matter how well known your store is in your community, you must continuously market your business to retain current customers and attract new ones. Below, are 17 ways that your independent pharmacy can spread the word about your business. The list might seem overwhelming at […]
Has your pharmacy embraced natural beauty?
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series You are likely already carrying the big-name skin care brands which is important for your front-end, but have you investigated the growing segment of natural beauty products? Natural skin care is one of the segments growing in popularity. A recent […]
Start analyzing your competition in 5 easy steps
By Jen Johnston, CHHC, senior marketing services account manager As a store owner or manager, it is essential to know who your competition is when planning your marketing efforts. From a purely prescription perspective, you might peg chain drug stores or even mail order as your fiercest foes; however, do you know who your competitors […]