Monthly Retailer Category Tips — Cold & Allergy

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Prepare for the upcoming cold & allergy season with these insights and tips to update your department. The cough drops, sore throat relief subcategory has had a sizeable increase in sales at independent pharmacies at +9.1% in the past twelve months.1 According to Technavio, … Read more

Monthly Retailer Category Tips — Skin Care

by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Read on for creative ideas to drive sales in your skin care department! In the skin care category in the independent pharmacy channel, private label is among the top five selling brands1, indicating that even in a beauty category consumers are looking for relief from … Read more

Monthly Retailer Category Tips — Feminine Care

by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips There are opportunities in the feminine category if you know where to look for them! In the feminine antifungal subcategory, private label products rank number one and have been growing1, taking market share away from brand items. For shoppers that research online before they buy, make … Read more

Expanding your e-commerce footprint

by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist As the NCPA Digest (sponsored by Cardinal Health) has reported for the past several years, independent pharmacies are increasingly bolstering their web presence and introducing e-commerce. More than nine in 10 use Facebook to establish an interactive web presence with their patients and … Read more

Monthly Retailer Category Tips — Oral Care

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Get to know what your shoppers want when it comes to oral care. Carrying an assortment that meets their needs will boost sales and encourage loyalty. Within toothpaste, the restorative health segment of gum, sensitivity, and enamel is driving sales.1 Plaque continues to be the number … Read more

Monthly Retailer Category Tips — Vitamins & Dietary Supplements

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Capitalize on popular products and those trending with shoppers to drive sales in your store. Representing 29% of VMS total dollar sales, gummies are the top selling form in the category. The gummy form in vitamins & dietary supplements (VMS) is growing (+2.8%), while … Read more

Monthly Retailer Category Tips — First Aid

by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips The first aid category covers diverse needs. Here are some considerations of areas to highlight as you refresh the department. The poison oak and ivy segment has been one of the fastest growing (and most profitable) sectors in the First Aid category1. Consumers battling … Read more

Monthly Retailer Category Tips — Hair Care

by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Promote hair care products online and in-store to bring attention to unique offerings at your store. There is an important trend developing — skin care ingredients are making their way into hair care products. These ingredients include: hyaluronic acid, biotin, keratin, ceramides, and more. Consumers … Read more

Monthly Retailer Category Tips — Sun Care

by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department. Of the adult sun protection products recently launched, two-thirds have a sun protection … Read more

Monthly Retailer Category Tips — Incontinence

by Holly Ockelmann, national account analyst, part of Monthly Retailer Category Tips Incontinence is a delicate subject. Implement these tips to make shopping this department easier for your customers. According to Technavio, the disposable incontinence market size will grow by 3 billion USD from 2021 to 2026. You likely have a number of patients using … Read more