Monthly Retailer Category Tips — Cold & Allergy
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Cold and flu season is approaching. Here are some ideas of how to prepare to meet your customers’ needs. Five cold & allergy products that launched in 2023 made it onto Drug Store News’s Future 50 list, powered by HRG. UPC Product Manufacturer 03660283304 […]
Monthly Retailer Category Tips — Skin Care
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips While independent pharmacies tend to excel in therapeutic skin care items, don’t overlook the advantages to your business of serving consumers looking for skin care products offering beauty benefits. These product types become part of a consumer’s skin care routine/regimen, which means recurring, additional basket […]
Monthly Retailer Category Tips — Oral Care
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. The teeth whitening market is expected to continue to grow, according to a Skyquest research report. They cite […]
Monthly Retailer Category Tips — Vitamins & Dietary Supplements
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Try specific strategies to attract the different demographic groups shopping for vitamins & dietary supplements. According to L.E.K. Consulting, baby boomers are the most frequent users of vitamins & dietary supplements (VDS), with 50% indicating they take at least one supplement a day. L.E.K.’s report also […]
Monthly Retailer Category Tips — First Aid
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Utilize various merchandising techniques to draw attention to your first aid department. There are many opportunities to cross-merchandise products from other categories into your first aid department. From foot care to pain relief to health support items, you’ll find several basket-building ideas in HRG’s […]
Monthly Retailer Category Tips — Hair Care
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips Focus on therapeutic products, the sweet spot for independent pharmacies in the hair care category. 1. Within community pharmacy, the hair care category is the second most productive beauty category in both units and dollars, after skin care, according to HRG proprietary PAC data.1 […]
Proactive vs. reactive – pharmacies that thrive
by Kyle Lentz, category analyst 2020 and 2021 provided unique challenges for smaller, independent pharmacies. If COVID-19 has taught us anything, it’s that a proactive approach vs. a reactive approach can have a positive impact on business. Now, no one can predict the future, and sometimes, like in the case of unforeseen circumstances, a reactive […]
Independent pharmacies and coronavirus – accolades and advice
By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these […]
Has your pharmacy embraced natural beauty?
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series You are likely already carrying the big-name skin care brands which is important for your front-end, but have you investigated the growing segment of natural beauty products? Natural skin care is one of the segments growing in popularity. A recent […]
Start analyzing your competition in 5 easy steps
By Jen Johnston, CHHC, senior marketing services account manager As a store owner or manager, it is essential to know who your competition is when planning your marketing efforts. From a purely prescription perspective, you might peg chain drug stores or even mail order as your fiercest foes; however, do you know who your competitors […]