Resolution: Start a sampling program
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Have you been resisting putting together a sampling program for your product? It may be time to change that. Consider these stats: Eighty-one percent of consumers say that if they received a sample and liked the product, they would buy it, according to […]
Healthy toy trends in the culture of wellness
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series In 2011, I was a young 30-something, excited and anxious about bringing my first child earthside. I was exploring birthing options, researching organic mattresses, and already leaning toward a more natural lifestyle, but boy was I in for a […]
Resolution: Update my product package or label
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Why resolve to update your product package design or label? I’ll give you eight situations that might prompt you to make such a resolution. You are entering a new retail channel If your brand has previously been carried in one channel […]
How retailers can appeal to minimalists
by Jen Johnston, CHHC, senior marketing services account manager, Minimalism — the intentional act of de-owning possessions in order to achieve happiness — has been receiving a lot of press lately. What began as the Voluntary Simplicity movement in the 1980s, exploded in the 2010’s due to the popularity of blogs like The Minimalists, Becoming […]
The new wellness wonder-child – coffee industry trends
By Jen Johnston, CHHC, senior marketing services account manager, for the Culture of Wellness blog series I’ve had a bit of an “on again/off again” relationship with coffee over the years. In fact, I didn’t even start drinking it until I was in my 30’s. (Having kids will do that to a person, am I […]
Honey featured in multiple products in the Future 50 new products released in 2018
We recently completed our annual review of new items introduced in 2018 to choose the top 50 products with greatest potential for longevity for Drug Store News. In our April 2019 issue of ROI, we looked at a few of the top categories with products that featured honey released in 2017 and 2018. Seven products across multiple categories in the […]
Resolution: Update my product pitch presentation
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series If you aren’t selling your products into retail as quickly as you’d like, it’s time to re-evaluate your pitch to buyers. I’ve seen hundreds of presentations and plenty of problems and missed opportunities. These problems usually stem from one common flaw — […]
Robust websites to facilitate the fixture setting or reset process
From the desk of Holly Jablonowski, project manager, for the Focus on Fixtures blog series Our custom reorder website is a very efficient, streamlined solution for ongoing, seamless delivery of replacement or missing pieces that are often requested as part of a fixture reset. We worked with a retail chain to update their beauty department, handling their […]
Resolution: Consider your disabled customers and their needs
By Althea R., data assets specialist, for the Resolutions blog series Because of a foot surgery and very slow recovery afterwards, I was temporarily disabled for five months last year. During those months of recovery, I used crutches and a cane, scooted around on a knee scooter, and/or wore a big therapeutic boot. After two […]
Resolution: Get product images for all of the items we carry
By Julie Bonnell, vice president operations, for the Resolutions blog series Why Images? Have you noticed how images are replacing words in our daily life? Think about the popularity and use of emojis and YouTube and the prevalence of infographics. Why is that? Quite simply, they effectively convey complex information. And more importantly, from […]