From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space management is a term often associated with optimizing the space within a store for sales. That means departments, displays, and products are merchandised in ideal areas so customers can easily find and … Read More
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details … Read More
from the desk of Colleen Volheim, category research and analysis manager The independent pharmacy channel is unique among its competing retailers in that it doesn’t have a headquarters that can provide comprehensive performance data to help you evaluate a particular category. To gain a cumulative overview, you have to seek out a trusted partner that … Read More
From the desk of Colleen Volheim, category and research analysis manager Heat mapping is a great tool to help build your case for deserving shelf space. Using sales data (in units or dollars), heat mapping highlights the top-selling products in a section or department. It’s a vibrant, visual way to depict the products that are … Read More
From the desk of Julie Bonnell, vice president operations “We landed a huge opportunity” are the words every brand’s space management team is anticipating with both excitement and apprehension. The sales team has it in the bag, and now everyone is looking at you to make it happen. Whether changes to planograms, also known as … Read More
From the desk of Holly Jablonowski, project manager, for the Focus on Fixtures blog series Our custom reorder website is a very efficient, streamlined solution for ongoing, seamless delivery of replacement or missing pieces that are often requested as part of a fixture reset. We worked with a retail chain to update their beauty department, handling … Read More
From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series We have a number of ways we can help stores, brands, and even wholesale distributors in their efforts to update departments and set or reset store fixtures. In addition to project management and creating the fixture planograms, product planograms, and … Read More
From the desk of Steve Brester, director of information technology When people use the word “data,” they typically think of information found in a file on their computer, such as data found in a Microsoft Excel® file. Although that is one type of data, there are many other types of data available to you … Read More
From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series In my previous post about instruction and training materials, I detailed how we put together videos, manuals, and mini-guides to help a mass retailer who was revamping their beauty department across their stores. In this post, I’ll share solutions we’ve provided … Read More
From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series Many of our fixture coordination clients are in need of a solution that goes beyond the practical processes of providing stores, brands, or fixture companies with the space planning and planograms necessary to produce, ship, and install a new configuration. They often … Read More