by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips
Review your digestive health department to make sure it’s easy to navigate and your assortment is meeting customer needs.
According to Mordor Intelligence, “tablets and capsules made up 44.68% of the United States digestive health products market by form in 2025, making them the most popular choice;” however, “gummies and chewables are expected to grow the fastest among all forms, with a projected CAGR of 10.68% during 2026–2031.” According to HRG proprietary PAC data, chews and gummies represent 20.83% of the new items launched (by SKU count) during the 52 week-period ending 7/31/26. Stocking a variety of forms in your digestive health
department is a wise strategy, particularly if you are trying to attract younger shoppers.
A national survey from Oshi Health indicates, “1 in 2 Americans (50%) either have a diagnosed gastrointestinal (GI) condition (29%) or suspect they have one (44%).” It’s no surprise digestive health is consistently one of the top-selling categories in independent pharmacy. Make sure you are stocking HRG’s Never Outs in your digestive health department. HRG recommends you always have Never Outs in stock. If you’re an IN.store Category Management Tools customer, you can find a list of Never Outs by category at any time in the IN.store portal.
Digestive Health is a large and confusing category that serves a wide spectrum of shopper needs. Considering the statistic above — that 44% of Americans suspect they have GI condition — help your customers by adding signage and education at shelf to assist them in understanding their symptoms and finding a remedy for relief. When consumers understand what they are treating and find a reliable solution, they will be return customers, improving your front-end sales and profits.