by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips
The first aid category ranks 7th in the independent pharmacy class of trade. Use the tips below to spruce up your department and build traffic and sales!
Our analysts created a list of 17 items that should be in all first aid kits. As the graphic suggests, create a display near the pharmacy with these items and a checklist to help shoppers keep track of the items they need to restock. In addition to the basics, there are other items that can be suggested to further build the basket. For instance, customers who have children in sports want to include blister relief, sunscreen, and lip balm with SPF. Camping enthusiasts want to include poison ivy washes and creams, burn care, stomach and nausea remedies, anti-diarrheals, blister relief, sunscreen, and lip balm with SPF. Use signage to suggest additional items for situational needs.
There were four first aid products introduced in 2025 that our analysts chose as Products to Watch for Drug Store News.
Sarna Eczema Relief Lotion
GTIN 00303160256752
UPC 303160256752
PinRid Chewable Pinworm Medicine
GTIN 00373581000463
UPC 373581000463
BAND-AID Waterproof Clear Bandages
GTIN 00381372025229
UPC 38137202522
Dermoplast Postpartum Spray
GTIN 00316864640017
UPC 316864640017
Check with your wholesaler for availability and make room in your departments to add these products that will meet customer needs.
Looking for more ways to build the basket?
Check out our Ideas for Cross-selling Merchandise infographic for first aid. There are a number of suggestions for additions to the department from other categories, including allergy products, hot and cold packs, cotton swabs, eye wash, and wart removers. If you have room for these items in your department, your shoppers will appreciate the convenience of being able to pick them up while getting complementary first aid items.