90. Cross merchandise
By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Cross merchandising is an easy, effective way to build incremental sales in your pharmacy. When you incorporate cross-merchandising strategies, you offer shoppers convenient, one-stop shopping and allow them to add more items to their basket than they might if […]
67. Identify your most productive categories
By John Brandl for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Knowing which categories are the most productive in your store can make a powerful impact on customer satisfaction and profit potential. Do you know which categories are succeeding in your pharmacy? To find out which categories are the most […]
15. Rotate your endcaps every 45 to 60 days
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Endcaps present an exciting opportunity for pharmacies to build impulse and add-on sales. But you have to approach your endcaps strategically, and there are some dos and don’ts that can contribute to your success: DO choose a theme […]
70. Resize your department based on market needs
By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series If you’re following your planogram recommendations to a T, you might want to take some time to review your departments and see if your current sizes are meeting the needs of your store. If not, it might be […]
61. Create a theme promotion
By Kelly Z. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Although the kids just went back to school a few weeks ago, my local mass retailer quickly packed up the back-to-school supplies and brought out Halloween. I’ve even seen some Christmas items on shelves! Themed promotions at large […]
You might also like…a new category to shop from
By Jenny Kosek How many engagement zones are in your store? MobileMarketer.com ran this thought provoking article about the revolution currently underway in store layout and merchandising strategy. From the article: In the past, stores were designed with departments and aisles to influence shopper behavior with an eye toward encouraging shoppers to view as many […]
How shelf placement impacts retail buyers, shoppers
by Jenny Kosek for Chain Drug Review In a multipart series during the balance of the year, our team will examine key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success […]
94. Stock products from local companies
By Julie Bonnell for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series With all the retail outlet choices available today, more and more consumers understand they can make a difference in their communities by shopping locally. They recognize that by shopping at local businesses, like your independent pharmacy, their dollars are more likely to […]
For every season
By Kyle Lentz For many people, the transition from winter to spring is a joyous occasion. For others, it’s the start of three months of agony with sneezing; coughing; itchy, watery eyes; sinus pain; runny nose or unbearable congestion. Yes, it’s “allergy season” again folks, so bear down as your coworker stuffs tissue up her […]
The 5 Ps of Picking New Products
by Jenny Kosek for Grocery Headquarters 2014 Nonfoods Handbook February 4, 2014 — The battle for shelf space is raging on and for grocers with limited room in their general merchandise and health and beauty care departments, deciding which new products to bring in, which items stay and which should be replaced is growing increasingly difficult […]