Don’t stand still

August 20, 2015By Behind the Shelf Blog, Brand Marketing

by Dave Wendland Victor Kiam, former business executive best known for his purchase of Remington Products, once said “In business, the competition will bite you if you keep running. If you stand still, they will swallow you.” Most branded manufacturers are well aware of their competitors – and healthy competition makes companies better. Consumers are … Read More

The best ad I’ve seen all week – and why!

August 13, 2015By Behind the Shelf Blog, Brand Marketing

by Jen Johnston Recently I was browsing the Independent Choice® circular of one of our local natural food stores, Good Harvest Market. Good Harvest Market is a member of the Independent Natural Food Retailers Association, which makes the Independent Choice circular possible. Besides the grocery listings and encouragement to celebrate “hemp history week” (yep, that’s … Read More

Sell a product or build a brand

July 17, 2015By Behind the Shelf Blog, Brand Marketing

by Jen Johnston There are manufacturers out there in the world who solely want to sell product. You might be thinking, well yeah, that is the point of being in business, right? True, but your business will not be sustainable if you have more interest in selling a product than building a brand. You need … Read More

HRG Names Johnston Senior Marketing Services Account Manager

November 4, 2014By News

November 4, 2014 — Hamacher Resource Group (HRG) announces the promotion of Jennifer Johnston to senior marketing services account manager. This new role will allow HRG’s marketing services clients to enjoy a more streamlined project management approach and will provide greater efficiency and organization to the execution of internal and external marketing services projects. Johnston … Read More