Beauty brands take steps for success
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Beauty brands are vying for customers from a very diverse range of consumers. With a span of more generations than ever before shopping the beauty aisles and new outlets popping up (like TikTok Shop), brands must prioritize relevancy and longevity to stand […]
Flexitol brings innovation and efficacy to therapeutic skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Like many entrepreneurs, Steven and Shelley Sher started their line of skin care products in an effort to find better solutions for a loved one suffering. In their case, it was their toddler dealing with chronic eczema and there was a lack […]
RedDrop is on a mission to normalize and desexualize puberty
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When Dana Roberts, co-founder and CIO of RedDrop, was teaching fifth grade, she had a female student who got her first period at school and didn’t know what was happening. “She asked me, ‘Miss Roberts, am I dying?’” That experience started Roberts’ journey […]
What is self-care?
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there are general definitions of self-care, ultimately, individuals define it for themselves. Several years ago, pre-pandemic, HRG built a Self-care Roadmap with the former trade organization GMDC (Global Market Development Center), to provide retailers, wholesalers, and manufacturers insight into shopper behaviors […]
Follett strives to meet Gen Z needs
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News What was once a destination for textbooks and school supplies, the college bookstore has evolved to a vibrant destination for students, faculty, and fans; and Follett Higher Education is meeting shopper needs by updating their store assortment — including adding beauty. Adding […]
Finding the bright side
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely […]
Community connections have led to long-term success for Palmer’s
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News If you’ve ever shopped the skin care aisles, you have seen one of the iconic skin care brands, Palmer’s, on the shelf. E.T. Browne Drug Company, the makers of Palmer’s, originated in 1840. Mr. Edward Thomas Browne partnered with Doctor […]
Packaging innovations for sustainability
Recent package innovations seem to revolve largely around more sustainable solutions. There are many examples in the personal care space with more to come. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that […]
Capitalizing on cosmetics in grocery
Simplifying cosmetic resets not only minimizes the disruption to the department, it saves costs. Innovative fixtures, proven processes, and advanced merchandising tools offer grocers efficiencies that will positively impact their bottom line. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be […]
Delivering to consumer expectations
The O’Keeffe’s brand is rooted in solving challenging skin issues. Their philosophy is to be the last product a consumer turns to for skin care. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness […]