e.l.f. sets out to make an impact at Coachella and Stagecoach
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News This April, e.l.f. Beauty will have a significant presence at two large music festivals. “e.l.f. will be the first cosmetics brand to participate in all three weekends of Coachella and Stagecoach,” stated Patrick O’Keefe, chief integrated marketing officer at e.l.f. Beauty. The company will […]
Ere Perez Natural Cosmetics is all about better beauty
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Growing up in Monterrey, Mexico, Ere Perez, founder of Ere Perez Natural Cosmetics, was surrounded by family members who created natural remedies and influenced her interest in natural products. Perez pursued a Bachelor Degree in Nutrition, which included a year studying naturopathy and […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
Pound Cake is on a mission to shake up the beauty industry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a […]
Love and makeup in kindness
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News LAMIK Beauty is on a mission to provide all women with clean beauty products. With products and tools for lips, brows, eyes, and face, Kim Roxie, founder of LAMIK, has expanded her product line from her initial offering, the Brow Kit, introduced […]
Capitalizing on cosmetics in grocery
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be the first product type that comes to mind. However, according to two resources who provide services to streamline cosmetic department sets and resets, their grocery channel sales are growing. L&R Distributors is […]