By Kyle Lentz for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series This is part one of a two-part blog series covering how HRG builds their planograms and why it’s important for independent pharmacies to follow them to maximize profits. Implementing planograms assures that you have the right mix of products, in the … Read More
category management
You might also like…a new category to shop from
By Jenny Kosek How many engagement zones are in your store? MobileMarketer.com ran this thought provoking article about the revolution currently underway in store layout and merchandising strategy. From the article: In the past, stores were designed with departments and aisles to influence shopper behavior with an eye toward encouraging shoppers to view as many … Read More
New category? Debut at independents first.
by Megan Moyer Independent pharmacy is a unique retail channel that, outside of being a drug store, defies classification. Each independent is different. There is no global floor plan, product assortment, pricing model or marketing plan. Independent pharmacies have a flexibility that corporate stores don’t. That’s why they are a great trial ground for new … Read More
Shoppers with young children want a Children’s Care category
by Jen Johnston When I was the mother of a newborn, I appreciated drug chains that had a baby care category. I mean, I really, really appreciated it. And what mother wouldn’t? It’s not particularly easy to shop with a newborn in tow, so having the diapers, shampoo, baby food, and pacifiers in one aisle … Read More