Discarding a one-size-fits-all pitch deck is imperative
by Jen Johnston, Sr. Marketing Project Manager & Content Architect, as seen in Chain Drug Review Consumer packaged goods salespeople, take note: In the competitive landscape of the retail shelf, where dozens, if not hundreds, of brands vie for limited space, you must convince retail buyers to take a chance on your product. Describing “why” […]
Online brand integrity is paramount to e-commerce sales
By Julie Bonnell, vice president operations, as seen in Mass Market Retailers As the focus on e-commerce has been heightened the past few years, manufacturers and retailers have, in many cases, invested in their websites. In some cases, functionality needed streamlining, in others, content needed updating and/or improvement, and in others still, e-commerce had to […]
HRG Completes Packaging and Display for PlantPure’s Plant-based Burritos
Waukesha, Wisconsin — August 5, 2021 — HRG recently designed print-ready packaging and a display box for PlantPure breakfast burritos. The frozen plant-based burritos come in three varieties: Smoky Country, Southwest, and Mushroom & Spinach. Using branding guidelines previously developed by HRG, the food packaging and displayer was created for use at brick-and-mortar retailers. The […]