Flexitol brings innovation and efficacy to therapeutic skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Like many entrepreneurs, Steven and Shelley Sher started their line of skin care products in an effort to find better solutions for a loved one suffering. In their case, it was their toddler dealing with chronic eczema and there was a lack […]
RedDrop is on a mission to normalize and desexualize puberty
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When Dana Roberts, co-founder and CIO of RedDrop, was teaching fifth grade, she had a female student who got her first period at school and didn’t know what was happening. “She asked me, ‘Miss Roberts, am I dying?’” That experience started Roberts’ journey […]
Black Opal has stood the test of time
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Black Opal (BLK/OPL) has been offering cosmetics targeted to black and brown skin tones for over three decades. “We are very proud that we have been in the space over 30 years,” said Desiree Rogers, CEO of BLK/OPL. “There are […]
MCoBeauty offers luxe-for-less cosmetics exclusively at Kroger
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News MCoBeauty is an Australian beauty company that has experienced success in the United States since launching with Kroger in the first quarter of 2024. Positioned as a luxe for less, cruelty-free brand, it was created by Shelley Sullivan, who spent 20 years […]
Custom Cosmetics Planograms
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series As part of our fixture coordination services, we offer fixture planograms, however, we can also offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers perform their […]
Fixture fulfillment — Streamlining the pick and pack process
From the desk of Holly Jablonowski, business administration manager, for the Focus on Fixtures blog series Among the many offerings included in our fixture coordination services, we have developed methods to streamline the pick, pack, and ship process. Not only does this facilitate easy in-store unpacking and installation, but it also allows for efficiencies within the warehouse […]
For beauty resets, get an experienced vendor and the right tools
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Ensuring your vision comes to life in-store can be the most nerve-wracking part of a reset. Relying on installers or potentially inexperienced store staff who may be unfamiliar with your brand and don’t have your passion for the products can be cause for […]
User-friendly fixture planograms
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details […]
Eliminate planogram inaccuracies to avoid lost sales and profits
By Holly Jablonowski, business administration manager For a seamless set or reset experience, not only do the products have to fit in the parts & pieces (trays, holders, etc.) used, those parts & pieces need to fit so there are no surprises during at-shelf execution. Think of all the partners involved in a reset: brands, […]
Beauty is in the brow
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing […]