Reach the influencers, reach the shoppers

If you haven’t mastered the independent pharmacy channel, you’re missing out on nearly 40% of all pharmacies nationwide. This $81 billion marketplace is one your health, beauty, and wellness CPG brand can’t afford to ignore!

Our IN.depth awareness program offers an easy, cost-effective way to increase exposure by putting your product message in front of 10,000 carefully selected independent and small chain pharmacists, front-end managers, and other decision-makers. In a survey we conducted in August 2015 of independent pharmacies receiving IN.depth, 97% of the respondents indicated that they order product as a result of information in IN.depth.

Manufacturers of all sizes will find value in these unique advertising bulletins that build awareness, and can impact pull-through and distribution. Participating in multiple IN.depth bulletins strengthens your reputation through repetition. Choose the issues that are right for your products and your budget. Discounts are available for participation in multiple publications.

Explore the IN.depth Family of Publications


Feature your brand in one of these bulletins that emphasize one or two categories or a merchandising theme and are timed to reach independents as they plan their assortment for the category.



Our most popular bulletin is the best way to persuade independent pharmacies that they need to stock your product by placing your brand directly into their hands. In a survey we conducted in August 2015 of independent pharmacies receiving IN.depth, most respondents said they order several times a year as a result of information they’ve seen in IN.depth or Product Sampler.

2018 IN.depth Media Kit  2018 Full Calendar