By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there has been a clean, green movement in beauty products for some time, it was the white space in nail care for such products that inspired vice president of marketing, Logan Bilderback, and her fellow team members at Beauty Partners, to … Read More
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Choosing a sunscreen has always been confusing to shoppers. Knowing which SPF (sun protection factor) to choose, how often it needs to be reapplied, and whether it remains effective when you’re in water are questions often asked when making a … Read More
By Megan Moyer, corporate marketing manager, as seen in Inside Beauty for Drug Store News Black Opal Beauty is not the type of company that stands still. In a recent interview with Desiree Rogers, CEO of Black Opal, she recounted the large number of initiatives currently underway at the company. It is nothing short of impressive. … Read More
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By Jen Johnston, CHHC, senior marketing services account manager As a sales and marketing leader looking into retail channels to support the growth of your OTC or personal care brand portfolio, you may hear two very differing opinions on the state of independent pharmacy. On the one hand, you may hear about dwindling store counts … Read More
By Jen Johnston, senior marketing services account manager, as seen in Mass Market Retailers The retail landscape is rapidly evolving. Consumer expectations related to technology, novelty, convenience and experience are driving the movement. Those businesses that refuse to innovate are being met with dwindling profits and store closures. However, many stores are taking informed leaps … Read More
Written by and published in Elements magazine, March 15, 2018 Is your pharmacy’s front end producing less profit than you hoped? Time to trade in your best-laid plans for proven planograms. Planograms are guides for arranging retail shelves to maximize front-end sales. These visual diagrams show pharmacies exactly where to place their front-end products. They offer a plan … Read More
By Dave Wendland for Drug Store News November 6, 2017 This week I was reminded by my two great nieces that we need to be setting goals and looking into the future. Living in the present or only perpetuating the status quo will not fuel growth and reinvention. When you look in the near and not-so-near … Read More
by Dave Wendland Having spent 25 years in this industry – so far – and consulting with hundreds of consumer healthcare product manufacturers looking to make their mark in a particular category or within a specific retailer, I continue to see a common mistake. Too many overzealous manufacturers put all of their time, energy, and … Read More
By Dave Wendland as seen in Chain Drug Review, April 24, 2017 Call them pop-ups or stores-within-a-store, the use of retail real estate is transforming before our very eyes. And it seems to be happening everywhere. Let’s begin with a definition. What is a store-within-a-store? Simply put, it’s an entire category, grouping of products or … Read More