By Megan Moyer, corporate marketing manager I’ve been writing articles about the beauty industry once a month for the past year for Drug Store News’ Inside Beauty e-newsletter. HRG has been in the health, beauty, and wellness segment of the retail industry since its inception. In the 12 years I’ve worked for the company, our … Read More
BEAUTY SOLUTIONS
According to the 2021 CRN Consumer Survey on Dietary Supplements, supplements meant to improve skin, hair and nails are up 4% from 2020, moving ahead of heart health supplements on the list of popular supplement uses. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by … Read More
By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cosmetics and beauty departments can be some of the most visually vibrant and engaging areas of a store. Bright, colorful, stocked with sleek and unique packages — they contain a wealth of products that please the senses. There’s a lot of preparation and … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on … Read More
Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be … Read More
In theory, everyone wants to use “better for you” products, but whether the average consumer is willing to put the time and energy into finding those products can be the deciding factor. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Finding clean beauty products can be hard to navigate. A … Read More