Beauty brands take steps for success
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Beauty brands are vying for customers from a very diverse range of consumers. With a span of more generations than ever before shopping the beauty aisles and new outlets popping up (like TikTok Shop), brands must prioritize relevancy and longevity to stand […]
Juice Beauty rebrands, focuses on the customer experience
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News “Aging beautifully, not defiantly,” is one of the core values Juice Beauty is focusing on as they go through a rebranding based on redefining their target customers. “We are an inclusive brand but found that most of our consumers are generation X […]
MCoBeauty offers luxe-for-less cosmetics exclusively at Kroger
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News MCoBeauty is an Australian beauty company that has experienced success in the United States since launching with Kroger in the first quarter of 2024. Positioned as a luxe for less, cruelty-free brand, it was created by Shelley Sullivan, who spent 20 years […]
BEAUTY SOLUTIONS
BEAUTY SOLUTIONS Stand out at shelf To stand out in a beauty assortment your brand personality needs to shine through your graphics, assortment, display, signs, and packaging. If your in-store display isn’t executed to meet your vision, you might lose customers and sales for you and your retail partner. If you’re a retailer, you want […]
Pound Cake is on a mission to shake up the beauty industry
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseverance pays off. When Camille Bell, CEO and co-founder of Pound Cake was tired of lip color products looking different after application from the color advertised, she decided to do something about it. With co-founder and chief branding officer, Johnny Velazquez, they envisioned a […]
Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Following the pivotal events of 2020, Ulta Beauty was one of many organizations that accelerated its efforts to support diversity, equity, and inclusion. Jessica Phillips, vice president of merchandising at Ulta Beauty, shared, “DE&I was already an important value of ours […]
Beauty benefits: Focus on ingredients
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of […]
Beauty is in the brow
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing […]
The beauty segment is on the rise
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point […]
Betting on Beauty
By Megan Moyer, corporate marketing manager I’ve been writing articles about the beauty industry once a month for the past year for Drug Store News’ Inside Beauty e-newsletter. HRG has been in the health, beauty, and wellness segment of the retail industry since its inception. In the 12 years I’ve worked for the company, our […]