by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on … Read More
Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be … Read More
In theory, everyone wants to use “better for you” products, but whether the average consumer is willing to put the time and energy into finding those products can be the deciding factor. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Finding clean beauty products can be hard to navigate. A … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by drawing shoppers to a store — and sometimes a category — that they may not have shopped before. In the consumer packaged goods industry, and now … Read More
Sales data is invaluable when it comes to planning. It’s a view into consumer behavior and trends and is crucial in inventory management. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — … Read More
Born from a belief of beauty is revealed, not applied, Kim Roxie started LAMIK Beauty to meet a need in the cosmetics market. As her vegan makeup line has grown, she has continued to prioritize engagement with the LAMIK community, giving back, and sustainability. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug … Read More
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Recent package innovations seem to revolve largely around more sustainable solutions. There are many examples in the personal care space with more to come. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that … Read More